Skip to main content

Home/ Social Networking for Admissions/ Group items tagged recruiting

Rss Feed Group items tagged

Michael Staton

News: To Friend or to Reject - Inside Higher Ed - 0 views

  •  
    Schools using social media to qualify and keep track of recruits.
Michael Staton

Colleges and Universities Adopt Social Media to Recruit and Research Potential Students... - 0 views

  •  
    new research study, "Social Media and College Admissions: The First Longitudinal Study" conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.
Michael Staton

Facebook Applications: The Game Changer? - 0 views

  •  
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

  • Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
  • our bloggers and forums on the site
  • and try to have the conversation start on our turf, with the Bloggers answering questions
  • ...3 more annotations...
  • To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
  • I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
  • Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
Kate Klingensmith

SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
Kate Klingensmith

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
  • ...6 more annotations...
  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
Kate Klingensmith

Social Media and College Admissions: Researcher Presents Findings on How Colleges Use S... - 0 views

  • a 32 percent increase in the use of social networking applications between 2007 and 2008
  • Dr. Nora Ganim Barnes, a professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth
  • conducted with approximately 500 admissions offices at four-year accredited institutions in the United States.
  • ...3 more annotations...
  • just 15 percent of college admissions offices reporting that they do not use any social media. In 2007, 39 percent said they didn't use social media.
  • Social networking: 61 percent, up from 29 percent -- Videoblogging: 41 percent, up from 19 percent -- Blogging: 41 percent, up from 33 percent -- Message boards: 36 percent, up from 27 percent -- Podcasts: 16 percent, up from 14 percent -- Wikis: 10 percent, up from 3 percen
  • "Schools using social media must learn the 'rules of engagement' in the online world in order to maximize their effectiveness."
Kate Klingensmith

College recruiters are Twittering, too - USATODAY.com - 0 views

  • Only 15% last year said they did not use social media, down from 39% the previous year.
  • The number of colleges using social networking sites and or putting video on their blogs more than doubled from 2007 to 2008.
Kate Klingensmith

Colleges are the ones fearing rejection letters - USATODAY.com - 0 views

  • Private colleges especially are preparing for lower than normal matriculation rates by accepting more applicants, expanding wait lists and bolstering efforts to woo admitted students
  • To secure their futures, schools are courting applicants with a previously unseen intensity:
  • In some cases, students appreciate schools' efforts. Kurt Roscoe of Ridgefield, Conn., went in February to a new type of reception on Becker's campus, for admits interested in majoring in computer-game design. The event helped persuade him to enroll. "Students majoring in game design were there, and they explained that students in game design are rather tight-knit and stick together," Roscoe says. "That made me feel a lot better, because usually ... you have to worry about bullying or getting looked down on because of your (game-design) major. I didn't really feel that I'd have that problem at Becker."
  • ...1 more annotation...
  • •Every student admitted to California Lutheran University in Thousand Oaks, Calif., is expected to get a note from someone with a common interest or geographic background.
Kate Klingensmith

Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views

  • I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
  • For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
1 - 18 of 18
Showing 20 items per page