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Michael Staton

Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx

facebook in highered facebook higher ed

shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Michael Staton

Social Media in Higher Education for Marketing and Communications | .eduGuru - 0 views

doteduguru.com/n-marketing-communication.html

higher ed admissions marketing social media eduguru

shared by Michael Staton on 08 Jan 09 - Cached
  • Michael Staton on 08 Jan 09
     
    good article, good illustration.
Kate Klingensmith

Do we really need a social media strategy? | .eduGuru - 0 views

doteduguru.com/eed-social-media-strategy.html

highered admissions social media strategy

shared by Kate Klingensmith on 29 Apr 09 - Cached
  • Social media isn’t the solution to the upcoming decreasing number of college applications. It’s not the solution for attracting the higher quality students. What it can be, is a strong spoke in your marketing wheel, but don’t try to convince your administration that it is a replacement for the things in your marketing mix you’re hearing prospective students are no longer interested in (viewbooks, CDs, etc.).
  • The only addition I’d throw into the fray is that schools could gain huge benefit by leveraging tools like Facebook to allow students to pull personalized content to their profiles. A current challenge with Facebook pages for schools is that students still have to access the institutional site to get specific information relative to their interests (outside of asking questions via facebook of course). An ability to deliver this to students in Facebook, empowers the student to get an even greater percentage of relevant content in a place they prefer.
  • It is a concept we’ve wrapped our heads around for a while. As a CRM provider for higher ed, that offers students a personal portal on a client site, we saw that we were able to personalize content to students, but one challenge with portals is getting students to return over an over. Sadly, you will lose some once the novelty runs its course. So, we’ve created a Facebook app that clients can put on their Facebook page. Students add it, and tell what their interests are. This adds the student to the institution’s CRM, and we can then push personalized content (events, academic information, key dates, etc) to the student; via email, our portal, and/or through Facebook.
Michael Staton

10 Social Media Strategies for The Ivory Tower | PurpleCar - 0 views

www.purplecar.net/...strategies-for-the-ivory-tower

social media strategy highered higher ed

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    10 Social Media Strategies for The Ivory Tower The main problem with university social media branding strategy is this: There is no strategy.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Michael Staton

I am a Material Girl and want to live in a Twitter World | Altitude Branding - 0 views

altitudebranding.com/...ant-to-live-in-a-twitter-world

higher ed marketing rachel reuben twitter

shared by Michael Staton on 19 Feb 09 - Cached
  • Michael Staton on 19 Feb 09
     
    Noticing people are more helpful on feeds.
Michael Staton

Social networking sites: A new tool for colleges - Fall River, MA - The Herald News - 0 views

www.heraldnews.com/...s-scope-out-students-Web-pages

social media social media marketing higher ed

shared by Michael Staton on 12 Feb 09 - No Cached
  • Michael Staton on 12 Feb 09
     
    Documents Social Media becoming mainstream for admissions.
Michael Staton

Guest Interview with Heidi Cool: How a University Experiments with Social Media - AriWr... - 0 views

www.ariwriter.com/...-experiments-with-social-media

Heidi Cool admissions marketing higher ed marketing

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    My introduction to Heidi Cool, the senior web designer and webmaster at Case Western Reserve University
Michael Staton

News: To Friend or to Reject - Inside Higher Ed - 0 views

www.insidehighered.com/...nacac

social networking recruiting qualifying

shared by Michael Staton on 29 Apr 09 - Cached
  • Michael Staton on 29 Apr 09
     
    Schools using social media to qualify and keep track of recruits.
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