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Michael Staton

Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx

facebook in highered facebook higher ed

shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Michael Staton

More than Half of CMOs Remain Uninterested in Social Networks - 0 views

www.marketingcharts.com/...rested-in-social-networks-6971

social networking marketing

shared by Michael Staton on 13 Jan 09 - Cached
  • Michael Staton on 13 Jan 09
     
    Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Social Media and College Admissions: Researcher Presents Findings on How Colleges Use S... - 0 views

money.aol.com/...454324

highered admissions social media report

shared by Kate Klingensmith on 13 May 09 - Cached
  • a 32 percent increase in the use of social networking applications between 2007 and 2008
  • Dr. Nora Ganim Barnes, a professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth
  • conducted with approximately 500 admissions offices at four-year accredited institutions in the United States.
  • ...3 more annotations...
  • just 15 percent of college admissions offices reporting that they do not use any social media. In 2007, 39 percent said they didn't use social media.
  • Social networking: 61 percent, up from 29 percent -- Videoblogging: 41 percent, up from 19 percent -- Blogging: 41 percent, up from 33 percent -- Message boards: 36 percent, up from 27 percent -- Podcasts: 16 percent, up from 14 percent -- Wikis: 10 percent, up from 3 percen
  • "Schools using social media must learn the 'rules of engagement' in the online world in order to maximize their effectiveness."
Michael Staton

Social networking sites: A new tool for colleges - Fall River, MA - The Herald News - 0 views

www.heraldnews.com/...s-scope-out-students-Web-pages

social media social media marketing higher ed

shared by Michael Staton on 12 Feb 09 - No Cached
  • Michael Staton on 12 Feb 09
     
    Documents Social Media becoming mainstream for admissions.
Kate Klingensmith

Wired Campus: Social Media in Admissions: No Longer a Choice - Chronicle.com - 0 views

chronicle.com/...-admissions-no-longer-a-choice

highered social media admissions

shared by Kate Klingensmith on 29 Apr 09 - Cached
  • survey of 536 colleges in the fall of 2008 found that 41 percent of admissions offices kept blogs and 61 percent maintained social-networking profiles.
  • The NACAC report raises some concerns about colleges’ use of social media, primarily that they don’t sufficiently promote, evaluate, or keep dynamic various online ventures
Michael Staton

News: To Friend or to Reject - Inside Higher Ed - 0 views

www.insidehighered.com/...nacac

social networking recruiting qualifying

shared by Michael Staton on 29 Apr 09 - Cached
  • Michael Staton on 29 Apr 09
     
    Schools using social media to qualify and keep track of recruits.
Kate Klingensmith

College recruiters are Twittering, too - USATODAY.com - 0 views

www.usatoday.com/...04-29-admissions-twitter_N.htm

highered admissions social media

shared by Kate Klingensmith on 29 Apr 09 - No Cached
  • Only 15% last year said they did not use social media, down from 39% the previous year.
  • The number of colleges using social networking sites and or putting video on their blogs more than doubled from 2007 to 2008.
Kate Klingensmith

edSocialMedia » Why Schools Shouldn't Ignore Social Media - 0 views

www.edsocialmedia.com/...s-shouldnt-ignore-social-media

education highered social media admissions campus life

shared by Kate Klingensmith on 30 Apr 09 - Cached
  • 272 million manage a profile on a social network
  • 394 million people watch video clips online
  • 346 million read blogs/weblogs
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