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Michael Staton

Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx

facebook in highered facebook higher ed

shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
Michael Staton

Social Media & The Web: 4 Tools I Wish My University Used | SheGeeks - 0 views

shegeeks.net/ools-i-wish-my-university-used

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    My University Is Not Into Social Media nor the Web Itself. A student complains about their campus being out of date.
  • Michael Staton on 22 Jan 09
     
    My University Is Not Into Social Media nor the Web Itself
Michael Staton

Guest Interview with Heidi Cool: How a University Experiments with Social Media - AriWr... - 0 views

www.ariwriter.com/...-experiments-with-social-media

Heidi Cool admissions marketing higher ed marketing

shared by Michael Staton on 22 Jan 09 - Cached
  • Michael Staton on 22 Jan 09
     
    My introduction to Heidi Cool, the senior web designer and webmaster at Case Western Reserve University
Kate Klingensmith

Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views

doteduguru.com/sive-socialmedia-presence.html

highered facebook social media recruiting

shared by Kate Klingensmith on 24 Aug 09 - Cached
  • I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
  • For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
Michael Staton

Social networking sites: A new tool for colleges - Fall River, MA - The Herald News - 0 views

www.heraldnews.com/...s-scope-out-students-Web-pages

social media social media marketing higher ed

shared by Michael Staton on 12 Feb 09 - No Cached
  • Michael Staton on 12 Feb 09
     
    Documents Social Media becoming mainstream for admissions.
Kate Klingensmith

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

adage.com/article

highered social media report recruiting marketing

shared by Kate Klingensmith on 05 Jun 09 - Cached
  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
  • ...6 more annotations...
  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • ...2 more annotations...
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
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