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Carri Bugbee

This is Your Brain on Emojis. Here's How to Use Them in Your Marketing - 0 views

www.business2community.com/...hem-in-your-marketing-01242177

emoji emojis emoticons marketing

shared by Carri Bugbee on 30 Jun 15 - No Cached
  • Scientists have discovered that when we look at a smiley face online, the same parts of the brain are activated as when we look at a real human face. Our mood changes, and we might even alter our facial expressions to match the emotion of the emoticon.
Carri Bugbee

Emoticon language is 'shaping the brain' › News in Science (ABC Science) - 0 views

www.abc.net.au/...3938772.htm

emoticons emoticon emoji emojis

shared by Carri Bugbee on 30 Jun 15 - No Cached
  • Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.
  • "Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.
  • According to Churches, faces are very special from a psychological point of view.
  • ...3 more annotations...
  • Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.
  • The smiley face emoticon first appeared in a post to Carnegie Mellon University computer science general board from Professor Scott E Fahlman in 1982.
  • Since then, the same pattern of activity as evoked by faces has become attached to what was previously just punctuation.
Carri Bugbee

Is Deep Linking The New Digital Marketing Battleground? - 0 views

marketingland.com/-marketing-battleground-133755

deep links deep linking apps iOS 9 apple

shared by Carri Bugbee on 14 Jul 15 - No Cached
  • Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.
  • , iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”
  • developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content
  • ...2 more annotations...
  • Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.
  • This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.
  • Carri Bugbee on 14 Jul 15
     
    could help tackle some of the cross-device attribution issues
Carri Bugbee

Survey: Shoppers' Use Of Social Media Drops, But It Remains Vital To Those Who Use It - 0 views

marketingland.com/tal-to-those-who-use-it-134812

shared by Carri Bugbee on 23 Jul 15 - No Cached
  • Carri Bugbee on 23 Jul 15
     
    In 2013, brand social was 18% and retailer social was 16%,
Carri Bugbee

Google Stops Requiring Google+ For Services Like YouTube And Moves Features Out - 0 views

techcrunch.com/...gle-weans-itself-off-of-google

shared by Carri Bugbee on 27 Jul 15 - No Cached
  • Carri Bugbee on 27 Jul 15
     
    all that's left now is a tepid social network around the idea of "shared interests."
Carri Bugbee

Why it's time to turn back the clock on Baby Boomers | Campaign US - 0 views

www.campaignlive.com/...1353632

millennialsbaby boomers boomers targeting marketing

shared by Carri Bugbee on 28 Jul 15 - No Cached
  • unlike their predecessors, today’s 50-plus consumers wield unprecedented buying power and influence. As a result, they expect the same level of attention from advertisers and marketers that they grew accustomed to in their youth.
  • As a consumer segment, Baby Boomers (born between 1946 and 1964) should be a marketer's dream. As the largest U.S. demographic, they own 77% of discretionary wealth, represent 25% of the consumer landscape and account for 60% of consumer spending.
  • less than 5% of ad dollars are actually being targeted to Boomers. That’s right — the people who control 60% of consumer spending represent only 5% of marketing investment.
  • Carri Bugbee on 28 Jul 15
     
    less than 5% of ad dollars are actually being targeted to Boomers. That's right - the people who control 60% of consumer spending represent only 5% of marketing investment.
Carri Bugbee

Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views

marketingland.com/-video-player-at-vidcon-136411

Twitter video videographers Vine

shared by Carri Bugbee on 31 Jul 15 - No Cached
  • Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.
  • Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
  • Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
  • Carri Bugbee on 31 Jul 15
     
    best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
Carri Bugbee

A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stori... - 0 views

marketingland.com/-snapchat-story-feature-117724

marketer snapchat stories marketing

shared by Carri Bugbee on 31 Jul 15 - No Cached
  • Carri Bugbee on 31 Jul 15
     
    Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Carri Bugbee

Your Business Should Be Testing Twitter's 6 Retargeting Ad Features - 0 views

www.socialfresh.com/twitter-retargeting

twitter retargeting ads advertisements

shared by Carri Bugbee on 04 Aug 15 - No Cached
  • ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.
  • There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.
  • Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.
Carri Bugbee

Social Logins are Shaping the Future of Digital Identity | SocialTimes - 0 views

www.adweek.com/...624498

shared by Carri Bugbee on 05 Aug 15 - No Cached
  • In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.
  • Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.
Carri Bugbee

How to Send Better Product Update Emails - 0 views

www.getvero.com/...product-update-emails

product marketing email products marketing

shared by Carri Bugbee on 06 Aug 15 - No Cached
  • Product update emails are one example where content and product teams must harmonize for a successful outcome
  • Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.
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