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Brent Baltzer

The Key to Creating More Remarkable Connections | Copyblogger - 0 views

www.copyblogger.com/smart-people-personas

persona blogging content creation Marketing

shared by Brent Baltzer on 24 Dec 12 - No Cached
Carri Bugbee liked it
  • Brent Baltzer on 24 Dec 12
     
    this is mostly about creating personas from the 1st person perspective, not the third person. Creating a new identity that is a selected version of you. Good stuff.
Carri Bugbee

Replacing The User Story With The Job Story - Jobs To Be Done - Medium - 0 views

medium.com/...ith-the-job-story-af7cdee10c27

agile agile marketing user stories

shared by Carri Bugbee on 08 Apr 15 - No Cached
  • Carri Bugbee on 08 Apr 15
     
    Summed up, the problem with user stories is that it's too many assumptions and doesn't acknowledge causality. When a task is put in the format of a user story ( As a [type of user], I want [some action], so that [outcome] ) there's no room to ask 'why' - you're essentially locked into a particular sequence with no context. The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome. As I've marked in the above image, there's really a disconnect between the action and persona.
Carri Bugbee

How to Plan Your Content Marketing Strategy - 0 views

blog.taboola.com/content-marketing-strategy

content marketing marketing email marketing

shared by Carri Bugbee on 01 Oct 18 - No Cached
  • Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
  • Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
  • A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
  • ...2 more annotations...
  • Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.
  • Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.
Brent Baltzer

11 social media tips to go from zero to hero - 0 views

raventools.com/...social-media-tips-zero-to-hero

marketing social media roundup social media

shared by Brent Baltzer on 13 Nov 12 - No Cached
  • 1. Have a game plan
  • develop a strategic plan
  • adding too many social buttons to your pages and posts has the potential to slow things down and cripple decision making.
  • ...3 more annotations...
  • 3. Create and use personas
  • 4. Write content with your audience in mind
  • 10. Outline the KPIs that are important for your business or client and report on them
  • Brent Baltzer on 13 Nov 12
     
    "o hero"
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