Social Media Training for Marketers

1. Agencies are slow.

“The work is moving closer to where the customers are, where the responses can be more rapid and connected.”

 2. Agencies are stuck on advertising.

Advertisers will have the option to turn their promoted tweets into different ad formats while still using the same creative and targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app video ads.

The move is part of the platform’s expansion of its Twitter Publisher Network (TPN), which has now been renamed to Twitter Audience Platform.

Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.

In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.

Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).

Product update emails are one example where content and product teams must harmonize for a successful outcome

Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.

In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.

Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.

ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.

There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.

Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.

Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.

Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.

Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)