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Carri Bugbee

Is Deep Linking The New Digital Marketing Battleground? - 0 views

marketingland.com/-marketing-battleground-133755

deep links deep linking apps iOS 9 apple

shared by Carri Bugbee on 14 Jul 15 - No Cached
  • Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.
  • , iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”
  • developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content
  • ...2 more annotations...
  • Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.
  • This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.
  • Carri Bugbee on 14 Jul 15
     
    could help tackle some of the cross-device attribution issues
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