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CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Announcing a Breakthrough in Measuring the Impact of Social Media on Sales - 1 views
SEO Effect Keyword Research Tool [Review] - Search Engine Watch (#SEW) - 1 views
Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views
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A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
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Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
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CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Twitter Wants An Interest Graph: Now Tracking Your Browsing To Make Follow Suggestions ... - 0 views
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begin serving users tailored suggestions of who they should follow.
Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement | Fa... - 1 views
The Best and Worst Times to Share on Facebook, Twitter - 3 views
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Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
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he company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
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The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.
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BBC News - Welcome to the social media revolution - 0 views
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In fact, according to McKinsey, companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue.
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Social business apps allow users to follow the people, data and documents that matter to them at any given time.
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To be transformative, social can't be an add-on. Social must be a strategy that is integrated into business processes across the organisation.
Google Places Launches New Bulk Listing Management Tool - 2 views
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Edit one or more of your listings’ data at once Search through your listings, filtering by specific information or for listings with errors Upload new listings using a data file or by adding them individually within the interface Tell us how we can improve this new interface by clicking the “Give Feedback” link
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years - Forbes - 0 views
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Web 1.0 companies never really seemed to be able to grasp the importance of building a social community and tapping into the backgrounds of those users.
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Why has Amazon done so little in social? And Google?
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Even as they pour billions at the problem, their primary business model which made them successful in the first place seems to override their expansion into some new way of thinking.
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