Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any Other Factor, New Study Shows --- Reviews Are Deeply Impactful, Both to Online and In-Store Purchases | Bulldog Reporter - 1 views
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According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.