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Contents contributed and discussions participated by Carri Bugbee

Carri Bugbee

Employers' Social Media Policies Come Under Regulatory Scrutiny - NYTimes.com - 0 views

  • The labor board’s rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies — like bans on “disrespectful” comments or posts that criticize the employer — if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.
  • Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense. But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal.
  • The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
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  • he agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.
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    The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
Carri Bugbee

Optify study: Say goodbye to your keyword data - 1 views

  • Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
  • Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
  • “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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  • There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:
  • 1. Make the most out of the data you have
  • 2. Use Webmaster Tools.
  • For SEO work, use proxies.
  • 5. Use PPC data to estimate keyword performance.
Carri Bugbee

Build Your List on Tumblr - 2 views

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    Tumblr is a strange sort of animal - part blog, part social network and all the rage. The social blogging platform also has great potential for building your email list.
Carri Bugbee

3 Experts Discuss How To Measure Social Media - Salesforce.com UK - 0 views

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    Just because you can measure something, it doesn't mean that it's going to be useful.
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