Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
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The Maturation of the Social SMB - CRM Magazine - 0 views
About Google Authorship | soulati.com - 1 views
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it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
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Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
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Small Business Owners Spend Just 3 Percent of Their Ad Dollars Online | Adweek - 0 views
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550 businesses with less than 100 employees in the U.S. and found that only 3 percent of their total advertising dollars flowed online, compared to as much as 16 percent for big companies.
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most of these business do not have a professional marketing person whose job is to drive marketing," Rose said. "It's pretty hard for them to winnow their way through the 20 to 40 unsolicited requests they get a month to use digital marketing product A versus digital marketing product B."
4 SEO Tasks Small Businesses Must Do Every Month - Search Engine Watch (#SEW) - 0 views
Twitter Opens Self-Serve Ad Platform to 10,000 Businesses | Digital - Advertising Age - 0 views
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American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 in advertising credits to put toward bidding on promoted tweets and promoted accounts
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The company is also focused on reaching the market for its political ad products and scaling its international ad offerings.
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(Twitter currently allows for city-level targeting at its most specific.)
Small Businesses Adopt Facebook Commerce - eMarketer - 0 views
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37% of Facebook store operators were using the site as their sole sales channel.
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No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
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small businesses find the channel appealing because it lets them “leverage their scrappiness,”
Facebook Leads in Social Media Effectiveness for SMB's - 0 views
MediaPost Publications Small Business Rushes to Social Marketing 03/09/2011 - 0 views
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social, search and email, are cited as being the most effective,
Survey Finds Small Businesses Doubled Their Twitter Usage in 2010 - 0 views
Will AMP Become a Web Standard for the World of Commerce? | Street Fight - 0 views
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David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.
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I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.
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in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.
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