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Contents contributed and discussions participated by Carri Bugbee

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Carri Bugbee

MediaPost Publications Are You Making This Fatal Video Content Mistake? 03/29/2013 - 1 views

www.mediapost.com/...tal-video-content-mistake.html

video content advertising pre-roll youtube

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    "advertising vs. programming" mindset.
Carri Bugbee

Facebook Expands Targeted Advertising Through Outside Data Sources - NYTimes.com - 0 views

www.nytimes.com/...ough-outside-data-sources.html

facebook targeted advertising social media FBX

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them.
  • The push to refine targeted advertising reflects the company’s need to increase its revenue. Its shares are worth far less than its ambitious initial public offering price of $38 a share last May, and Wall Street wants to see it take concrete steps to prove to advertisers that it can show the right promotions to the right users and turn them into customers.
  • Last fall, it invited potential advertisers to provide the e-mail addresses of their customers; Facebook then found those customers among its users and showed them ads on behalf of the brands.
  • ...1 more annotation...
  • Targeted advertising bears important implications for consumers. It could mean seeing advertisements based not just on what they “like” on Facebook, but on what they eat for breakfast, whether they buy khakis or jeans and whether they are more likely to give their wives roses or tulips on their wedding anniversary. It means that even things people don’t reveal on Facebook may be discovered from their online and offline proclivities.
Carri Bugbee

Few Consumers Trust Social Media Marketing, Internet Ads - 1 views

www.marketingcharts.com/...a-marketing-internet-ads-28061

consumers trust digital media

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
  • Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
  • Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
  • Carri Bugbee on 28 Mar 13
     
    Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158

socialTV social TV television response DRTV

shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Carri Bugbee

Small Business Owners Spend Just 3 Percent of Their Ad Dollars Online | Adweek - 0 views

www.adweek.com/...-are-slow-digital-party-148029

SMBs smb small business marketing advertising

shared by Carri Bugbee on 19 Mar 13 - No Cached
  • 550 businesses with less than 100 employees in the U.S. and found that only 3 percent of their total advertising dollars flowed online, compared to as much as 16 percent for big companies.
  • most of these business do not have a professional marketing person whose job is to drive marketing," Rose said. "It's pretty hard for them to winnow their way through the 20 to 40 unsolicited requests they get a month to use digital marketing product A versus digital marketing product B."
Carri Bugbee

Your Pinterest Strategy Decoded [INFOGRAPHIC] - 1 views

contently.com/...t-strategy-decoded-infographic

infographic pinterest strategy

shared by Carri Bugbee on 15 Mar 13 - No Cached
  • According to The Social Times and VentureBeat article, Sephora’s Pinterest followers spend, on average, 15 times more on Sephora products than the company’s Facebook fans.
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