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Carri Bugbee

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees... - 0 views

techcrunch.com/...eir-entire-archive-by-year-end

Twitter hashtags download tweets stats

shared by Carri Bugbee on 27 Nov 12 - No Cached
  • When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
  • Note that Twitter reported a half a billion tweets per day in October, up from 140 million per day in early 2011. It’s also a different way to measure its data than Twitter had in earlier years, when it would often tout the number of tweets, but really mean “items,” in terms of shares and re-shares which have to be shown on other peoples’ timelines.
  • witter is ramping up on big data visualization.
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  • Twitter CEO Dick Costolo has once again promised that Twitter users will, indeed, be able to download a full archive of their tweets in just a matter of weeks.
  • Carri Bugbee on 27 Nov 12
     
    When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
Carri Bugbee

Introducing organic Tweet analytics | Twitter Blogs - 1 views

blog.twitter.com/...ducing-organic-tweet-analytics

Twitter analytics monitoring Twitter ads

shared by Carri Bugbee on 23 Jul 14 - No Cached
  • Carri Bugbee on 23 Jul 14
     
    The revamped Tweet activity dashboard can help you quickly identify which Tweets drive the highest engagement and impressions. Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions. Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence. Identify what Tweet mechanics work, and which aren't as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
Carri Bugbee

Twitter Launches Embeddable Streams of Tweets - 0 views

thenextweb.com/...ive-timelines-tweets-onto-site

twitter timeline website embedded tweets

shared by Carri Bugbee on 07 Sep 12 - No Cached
  • When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on twitter.com. Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.
Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878

impressions Twitter Facebook stats

shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
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  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
Carri Bugbee

The Ideal Social Media Post Length: A Guide for Every Platform - 0 views

blog.hootsuite.com/ideal-social-media-post-length

social+media Facebook Twitter social media post length socialmedia

shared by Carri Bugbee on 27 Aug 18 - No Cached
  • In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement:
  • Paid posts: 5 to 18 words Every Facebook ad needs three types of content: a Headline, Main Text, and a Description. After analyzing 37,259 Facebook ads, AdEspresso found that ads did best when the copy in each element was clear and concise. According to the data, the ideal length for a: Headline, the first text people read, is 5 words. Main Text, the snippet above your image or video, is 14 words. Description, the text that lives directly below your headline, is 18 words.
  • Videos: 30 to 60 seconds With video, one of the primary measures of success is how long people watch, also known as your video retention rate. In 2016, Kinetic Social tracked 2 billion social ad impressions and found that 44 percent of 30- to 60-second videos on Facebook were viewed to completion. Meanwhile, videos that ran under 30 seconds or over two minutes saw completion rates of 26 and 31 percent, respectively. A more recent poll, from 2018, showed that 33 percent of Facebook users preferred to watch shorter videos, from 30 to 50 seconds long.
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  • Organic and promoted tweets: 71 – 100 characters Whether you’re running an ad or not, data from Buddy Media shows that tweets containing less than 100 characters receive, on average, 17 percent higher engagement than longer tweets. This is, in part, because shorter tweets are easier to read and comprehend. Short tweets also give retweeters enough room to add their own message.
  • Organic Instagram posts: 138 to 150 characters
  • Sponsored Instagram posts: 125 characters or less
  • Instagram hashtags: 5 to 9 per post at less than 24 characters each
  • According to research by TrackMaven, posts with nine hashtags receive the most engagement:
  • YouTube videos: 3 minutes
  • YouTube titles: 70 characters
Brent Baltzer

Tools to Live Tweet A Conference | Brian Gerald Murphy - 0 views

www.briangerald.com/ips-to-live-tweet-a-conference

tools visualize live display events twitter

shared by Brent Baltzer on 29 Oct 12 - No Cached
  • Brent Baltzer on 29 Oct 12
     
    "Visible Tweets" Article about displaying hashtags at events. Social media display at events is a great way to engage the audience... user generated content, value co-creation
Carri Bugbee

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google's Results - 0 views

searchengineland.com/oogle-twitter-deal-live-221148

google twitter SERP SERPs search

shared by Carri Bugbee on 20 May 15 - No Cached
  • Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
  • Tweets don’t always appear at the top of the page. Sometimes they might be elsewhere, such as the middle of the page
  • presumably, you’re more likely to see tweets in Google when a hashtag, topic, person or organization appears to be trending or is newsworthy.
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  • Right now, the new implementation will only be offered for those searching in the US, in English, using either their browser in iOS or Android or the Google Search App. Twitter promises support for desktop and other languages in the coming months.
Carri Bugbee

Twitter's promoted tweets and videos will now appear in other apps | The Drum - 0 views

www.thedrum.com/...eos-will-now-appear-other-apps

shared by Carri Bugbee on 21 Aug 15 - No Cached
  • Advertisers will have the option to turn their promoted tweets into different ad formats while still using the same creative and targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app video ads.
  • The move is part of the platform’s expansion of its Twitter Publisher Network (TPN), which has now been renamed to Twitter Audience Platform.
Carri Bugbee

Twitter Puts the Timeline on Notice and Hints of Group Chats - Digits - WSJ - 0 views

blogs.wsj.com/...-better-search-and-group-chats

twitter timeline algorithm newsfeed real-time

shared by Carri Bugbee on 08 Sep 14 - No Cached
  • the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.
  • This is related to Twitter’s larger aim to better organize its content—to separate the interesting and timely tweets from the noise. Twitter has already begun tweaking the timeline where tweets appear—most notably (and controversially), by introducing tweets from accounts users haven’t chosen to follow.
  • Costolo said that the favorited tweets by other users show up when the user pulls to refresh their timelines twice and Twitter has no new content to show both times.
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  • “Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm.”
  • Noto suggested direct messaging might become more social.
Carri Bugbee

Social Media Site Usage 2014 | Pew Research Center's Internet & American Life Project - 0 views

www.pewinternet.org/...social-media-update-2014

social media ranking PEW Pinterest

shared by Carri Bugbee on 03 Feb 15 - No Cached
  • For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Carri Bugbee

3 Ways To Find The Best Time To Tweet - 0 views

blog.hootsuite.com/best-time-to-tweet

twitter time of day timing

shared by Carri Bugbee on 03 Apr 15 - No Cached
  • One of the most useful features in SocialBro is their ‘Best Time to Tweet’ report. Their free version, which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report that shows when you should be tweeting to reach the maximum amount of followers, in order to gain retweets and replies.
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

www.pewinternet.org/...sizing-up-twitter-users

Twitter research Pew

shared by Carri Bugbee on 26 Jul 19 - No Cached
  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
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  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
Carri Bugbee

Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads - 0 views

www.readwriteweb.com/...r-twitter-is-reshaping-ads.php

twitter ads advertising promoted trends

shared by Carri Bugbee on 04 Oct 12 - No Cached
  • Carri Bugbee on 04 Oct 12
     
    Twitter ads are designed to be human - content, in a brand's "voice," but not robotic - and meld with the content around them. They're designed to provoke feedback - via favorites, retweets, hashtagged tweets, and replies - in the same medium they're created and presented in. 
Carri Bugbee

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series | ClickZ - 0 views

www.clickz.com/...am-plans-branded-cinema-series

social TV television branded series

shared by Carri Bugbee on 25 Feb 14 - No Cached
  • Carri Bugbee on 25 Feb 14
     
    n addition, cinema network NCM Media Networks says it is teaming up with Twitter's Amplify video promotion tool to develop a branded entertainment series that it says "will bring the most exciting movie conversations, tweets, and Vines to the big screen."
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