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Carri Bugbee

How to A/B Test Your Influencer Marketing Efforts - 0 views

blog.lemonstand.com/r-influencer-marketing-efforts

influencer marketing influencer outreach Influencer

shared by Carri Bugbee on 03 Sep 18 - No Cached
  • what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
  • xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
  • Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
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  • you can provide the influencer with some pointers. Would you prefer they include keywords in the title of their product review blog to boost your SEO? How many hashtags do you want them to use, and are fans likelier to adopt shorter ones over longer ones? Should they use emojis? (The answer is almost always yes.) Which CTA performs better, “Save 15% off now with my promo code” or “Use my promo code now”?
  • Speaking of promo codes, what learnings can you apply from sales you’ve run in the past? Does a percentage or dollar off amount drive more conversions? Does what works for sales on your own website work just as well in the context of an influencer promotion?
  • Perhaps influencers’ fans are more excited about getting a free sample or trial instead of a discount. In this scenario, try testing free sample promotions with some influencers against discount offers with other influencers. Just be sure to choose influencers with similar audiences, industries, and/or locations to keep the other variables as similar as possible.
  • A/B test the heck out of your influencer landing pages. Try different CTA button placements and colors, test removing the navigation, and see how personalizing the page for the influencer’s audience affects conversions.
  • Not all your influencer marketing content is published by the influencer. Sometimes, as with the landing pages, you are using the influencers in your own content. A/B test the items under your branded control, too.
  • if you feature an influencer in an email newsletter, is it best to call that out in the subject line, via the sender name, through a hero image at the top, or some combination of the above? Should you target different subscriber lists for different featured influencers
Carri Bugbee

A Peek Inside Twitter's Prospective Platform Health "Cures" - 0 views

socialmediaweek.org/...spective-platform-health-cures

Twitter socialmedia

shared by Carri Bugbee on 27 Mar 19 - No Cached
  • Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”
  • Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.
  • recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations
Carri Bugbee

Be Careful How 'Fyre'd' up You Get About Influencer Marketing - 0 views

www.entrepreneur.com/...328873

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.
  • In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.
  • If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.
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  • These days, influencer marketing has been so constrained that there may be no value there for your customer or brand. SEO expert and Moz founder Rand Fishkin noted this last year in a tweet, when he observed that influencer marketing used to mean a brand would "discover all the sources that influence your audience and do marketing (of all kinds) in those places.”
Carri Bugbee

Timing is Everything Insights tool for publishers - 0 views

media.twitter.com/...ights-tool-for-publishers.html

Twitter analytics insights publishers

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Carri Bugbee on 06 Mar 19
     
    In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we're excited to announce the launch of our first new Insights tool - Timing is Everything. Timing is Everything displays historical data showing when your audience is on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
Carri Bugbee

Twitter Topics: follow subjects automatically in the timeline - The Verge - 0 views

www.theverge.com/...orts-gaming-entertainment-test

Twitter topics hashtags social+media social media

shared by Carri Bugbee on 07 Nov 19 - No Cached
  • ou will be able to follow more than 300 “topics” across sports, entertainment, and gaming, just as you are currently able to follow individual accounts. In return, you’ll see tweets from accounts that you don’t follow that have credibility on these subjects. Twitter executives hope that Topics will make the platform more approachable for new and intermittent users and make it easier for heavier users to discover new accounts and conversations. The feature, which began testing on Android in August, is set to roll out globally on November 13th.
Carri Bugbee

Panera Bread hires Phyllis from 'The Office' to handle French Onion soup fallout | AdAge - 0 views

adage.com/...2225436

shared by Carri Bugbee on 11 Jan 20 - No Cached
  • Rather than simply responding to fans’ comments on social media (it did that as well), Panera on Wednesday released an online video showing Phyllis Smith, the actress who played Phyllis on the U.S. series, reading the mean tweets from a desk at Panera’s St. Louis headquarters. The chain took a social media listening exercise and turned it into more of a marketing effort. 
  • Panera said it came up with the idea and script internally. The video was shot by Coolfire Studios in St. Louis, produced by Anomaly, and edited by Unreasonable Studios.
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