Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged web standards

Rss Feed Group items tagged

Carri Bugbee

Will AMP Become a Web Standard for the World of Commerce? | Street Fight - 0 views

  • David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.
  • I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.  
  • in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.
  • ...2 more annotations...
  • despite Google’s assertions to the contrary, the SEO benefits to implementing AMP are pretty remarkable.
  • not every query is simple enough to be answered with a featured snippet, which is where AMP will play a role. If Google can pre-load that content and surface it in its own presentation layer, it’s yet another hook that keeps searchers addicted to Google results.
Carri Bugbee

How Snapchat's Costly Bitstrips Acquisition Could Pay Off - World Wide Web on Mobile Te... - 0 views

  • Bitmojis could add a way to express how users feel when they aren't taking a selfie. Snapchat allows people to place standard emojis on photos and videos, but bitmojis purport to do a better job of showing emotion because there's a face -- albeit a cartoonish one -- attached. Snapchat could even generate revenue here, by charging users for special-edition bitmojis just as Bitstrips has done.
  • The bitmoji also could come into play in Snapchat's text chat feature, which is tucked away behind the image-sharing elements. Snapchat is said to be working on a major overhaul of texting that would bring audio chat and more. It's easy to see bitmojis being a part of that too, giving people a way to communicate visually without having to take photos themselves.
1 - 2 of 2
Showing 20 items per page