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Carri Bugbee

Facebook adds music features to profiles and Stories, expands Lip Sync Live to Pages - ... - 0 views

www.theverge.com/...e-stories-lip-sync-live-lyrics

facebook stories facebook stickers

shared by Carri Bugbee on 29 Oct 18 - No Cached
  • Starting today, users will be able to add music stickers to their Facebook Stories. You can search for songs, pick out the part you want to share, and add the sticker with the artist and song name. It works exactly the same way as it does on Instagram Stories, which introduced the feature in June.
  • Facebook is also expanding Lip Sync Live, its TikTok competitor (RIP Musical.ly), to Pages, so creators and artists can “connect with their fans.” It’ll most likely be useful for artists in promoting their singles, as Jess Glynne recently did. Lip Sync Live is also adding onscreen lyrics, creating a more karaoke-like experience.
Carri Bugbee

What Brands Post on Social vs. What Consumers Want | Marketing Study - 0 views

www.marketingprofs.com/...-social-vs-what-consumers-want

influencers influencer marketing strategy social media

shared by Carri Bugbee on 10 Jul 18 - No Cached
  • Consumers say the types of social content they value most from brands are posts about discounts/sales (72% say so) and posts that showcase new products/services (60%). In contrast, marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
  • There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers.
Carri Bugbee

Why the News Feed is Becoming Less Important for Facebook Pages - 0 views

blog.bufferapp.com/new-facebook-page-design

facebook newsfeed facebook pages marketing

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
  • Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
  • Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
  • ...3 more annotations...
  • Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.
  • More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.
  • Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.
Carri Bugbee

Instagram adds in-app checkout as part of its big push into shopping - The Verge - 0 views

www.theverge.com/...out-shopping-facebook-business

retail tech ecommerce facebook instagram ads instagram advertising

shared by Carri Bugbee on 21 Mar 19 - No Cached
  • nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.
  • In the meantime, Facebook says it won’t share your payment information with other users or with retailers.
  • Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.
Carri Bugbee

FTC demands endorsement info from Instagram 'influencers' - 0 views

www.reuters.com/...gram-influencers-idUSKCN1BO2TE

influencers influencer marketing FTC social media marketing brands

shared by Carri Bugbee on 15 Sep 17 - No Cached
  • U.S. truth-in-advertising enforcers have sent letters to supermodel Naomi Campbell, actresses Lindsay Lohan and Vanessa Hudgens and other celebrities asking whether they have paid deals to endorse products on the photo-sharing app Instagram.
  • Instagram, which is owned by Facebook Inc, has seen a sharp increase in recent years in promotions of products and services by famous people, often without disclosures of whether there was an endorsement deal. Celebrities have talked up clothing brands, food, alcohol, spa treatments and a wide array of other items.
  • In May, the agency released dozens of letters it had sent to companies and stars giving them notice that they must tell fans about compensation for promotions on social media.
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  • Those are known within the agency as educational letters, whereas the recent ones are known as warning letters. For repeat offenders, the FTC could seek to impose fines.
Carri Bugbee

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views

www.socialmediatoday.com/...549806

influencers influencer marketing influencer outreach public relations

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
  • "Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
  • The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
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  • Instagram also outlined its coming Creator Profiles, which code hacker Jane Manchun Wong previewed recently (below), while it also shared some usage stats, including that 69% of users say they come to Instagram to interact with celebrities, and over 80% of accounts proactively follow a business on the platform.
  • Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean-up its platform and improve the integrity of its metrics
Carri Bugbee

New Muck Rack survey: 72% of journalists say they are optimistic about the future - 0 views

muckrack.com/...annual-journalist-survey-2017

public relations PR social+media Twitter journalists journalism

shared by Carri Bugbee on 05 Mar 19 - No Cached
  • 86% of journalists like when PR pros follow them on social media When asked, why do you immediately reject otherwise relevant pitches, 22% of journalists cited lack of personalization 72% of journalists wish PR pros would stop calling them to pitch story ideas 78% of journalists don’t like pitches with emojis
  • On social media 70% of journalists said they saw Twitter as their most valuable social network. 72% of journalists track how many times their own stories are shared on social media
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Facebook is secretly building LOL, a cringey teen meme hub | TechCrunch - 0 views

techcrunch.com/...facebook-lol

memes Facebook teens social media consumption

shared by Carri Bugbee on 18 Jan 19 - No Cached
  • After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips.
  • LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff.
  • Facebook confirmed it is privately testing LOL as a home for funny meme content with a very small number of US users. While those testers experience LOL as a replacement for their Watch tab, Facebook says there’s no plans to roll out LOL in Watch and the team is still finalizing whether it will become a separate feature in one of Facebook’s main app or a standalone app. Facebook declined to give a formal statement but told us the details we had were accurate.With teens increasingly turning to ephemeral Stories for sharing and content consumption, Facebook is desperate to lure them back to its easily-monetizable feeds.
Carri Bugbee

Study Finds That Twitter Still Has a Major Fake News Problem - Adweek - 0 views

www.adweek.com/...-has-a-major-fake-news-problem

shared by Carri Bugbee on 05 Oct 18 - No Cached
  • Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation.
  • Twitter hasn’t cracked down on many of its fake news amplifiers. Eighty percent of Twitter accounts that were spreading false information during the campaign were still active on the platform, researchers found.
  • The study found that most of the fake and conspiracy tweets on Twitter linked to only about 1o websites, including The Gateway Pundit and Truthfeed. That trend was largely unchanged from 2016. Additionally, about 60 percent of the accounts that shared and amplified fake news were estimated by researchers to have been automated accounts. Those accounts were densely connected, following each other at high rates and retweeting each other frequently, intensifying the impact and reach of each post.
Carri Bugbee

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns | WordStream - 1 views

www.wordstream.com/...free-facebook-marketing-tools

tools Facebook ads facebook campaigns

shared by Carri Bugbee on 04 May 16 - No Cached
  • it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.
  • LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.
  • Now you can outsource the scavenging to DrumUp and cross this task right off your to-do list! This free tool identifies engaging stories that are fit for your audience, ranks them and then queues them up to be shared on your social media accounts.
Carri Bugbee

Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views

adage.com/...313257

advertising agencies consultants PR public relations digital advertising:

shared by Carri Bugbee on 11 May 18 - No Cached
  • Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
  • Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
  • Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
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  • U.S. revenue growth slowed in 2017 in every major agency discipline. Revenue for ad agencies barely budged (up 0.3 percent), and revenue for media agencies (excluding digital work) fell 1.6 percent, reflecting a weaker market for traditional agency services.
  • Publicis, whose holdings include Sapient Consulting, vowed to spend money on "hiring, training, development and re-skilling" as it focuses on "marketing and digital business transformation." (Number of mentions in a nine-page press release that Publicis issued about its pitch to investors: "transformation," 21; "digital," 13; "marketing," nine; "media," two; "advertising," zero.)
  • Consultancies, which already do much work in low-cost markets, are ratcheting up staffing in both the U.S. and abroad. Employment for major consultancies tracked in the Agency Report jumped 33.9 percent in the U.S. and 31.1 percent worldwide.
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

www.pewinternet.org/...sizing-up-twitter-users

Twitter research Pew

shared by Carri Bugbee on 26 Jul 19 - No Cached
  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
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  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
Carri Bugbee

Instagram launches selfie filters, copying the last big Snapchat feature | TechCrunch - 0 views

techcrunch.com/...instagram-face-filters

Instagram filters snapchat

shared by Carri Bugbee on 16 May 17 - No Cached
  • “There’s a lot of exciting work being done around augmented reality,” an Instagram spokesperson said when asked about the app copying Snapchat’s face filters. “We’ve heard from our community that they want more creative ways to share everyday moments and engage with friends. With face filters, they have more tools than ever at their fingertips, and all in one place.” While that dodges the question a bit, the last part is revealing. Instagram wants to be the one-stop shop for visual communication
  • Instagram’s spin on Snapchat’s selfie masks is designed to make them simple and less wacky so they appeal to users beyond teens
Carri Bugbee

Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views

blog.bufferapp.com/instagram-algorithm

instagram algorithm organic marketing social+media

shared by Carri Bugbee on 18 Nov 17 - No Cached
  • post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.
  • An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
  • This implies that content from your “best friends” likely ranks higher on your feed.
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  • People whose content you like (possibly including stories and live videos) People you direct message People you search for People you know in real life
Carri Bugbee

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out - 0 views

muckrack.com/...o-make-your-pr-pitch-stand-out

public relations PR media relations

shared by Carri Bugbee on 11 Dec 19 - No Cached
  • We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.
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