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people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.

“Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”

It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”

In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.

In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."

in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site

Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.

In the survey, just four in 10 business owners said they have employees dedicated to social-media campaigns. Nearly half of them spend between one and five hours weekly on social media, and one-third spend no time at all.

Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.

"Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.

According to Churches, faces are very special from a psychological point of view.

A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.

Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.

BuzzSumo can help with assessing “most shared” content and related trends. SocialRank can help you figure out patterns among your followers on platforms such as Twitter and Instagram.

News publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too — even if people within those publishers doubted the trend based on their own experiences, and even as research conducted by outside organizations continued to suggest that the video trend was overblown and that news readers preferred text. (Heidi N. Moore put many of these trends together in 2017, and her accounting is only strengthened by the new information that we’re seeing this week.)

The court case was unsealed this week, following efforts by organizations like the online publishers’ trade organization Digital Content Next to make previously redacted parts available to the public. I read the filing and pulled out some of the most interesting and relevant parts for news publishers below. I wanted to try to see whether Facebook’s active promotion of its video offerings might have influenced news publishers’ allocations of resources, and whether it is reasonable to allege that Facebook knew, as publisher after publisher laid off editorial staff and pushed into video, that that was misguided. I wanted to know whether people working in news organizations were fired based on faulty data provided by a giant platform that publishers believed they could trust.

more than 90% of PR executives believe that the distribution of fake news and the purposeful distortion of truth are the biggest ethical threats we face in the future. Defense of malicious behavior and lack of corporate transparency were cited by over 80% of the respondents.

Today, earned media – pitching and placing stories through work with journalists and influencers — remains the dominant source (50%) of revenue for PR agencies. It’s predicted to drop to 37% over the next 5 years, with shared (23%), owned (23%) and paid media (17%) picking up the difference.

nearly two-thirds (64%) of PR professionals think that in five years the average person won’t be able to distinguish whether the information they consume comes from paid, earned, shared or owned sources.

86% of journalists like when PR pros follow them on social media When asked, why do you immediately reject otherwise relevant pitches, 22% of journalists cited lack of personalization 72% of journalists wish PR pros would stop calling them to pitch story ideas 78% of journalists don’t like pitches with emojis

On social media 70% of journalists said they saw Twitter as their most valuable social network. 72% of journalists track how many times their own stories are shared on social media

By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.

In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.

This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”

Stamp is a word play on Google's faster-loading "AMP" articles (the news stories that appear at the top of the page after a Google search), and the "st" in "stories," according to the Journal. The technology could potentially be very attractive to advertisers, thanks to Google's widespread mobile reach through Android and search.