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Starting today, users will be able to add music stickers to their Facebook Stories. You can search for songs, pick out the part you want to share, and add the sticker with the artist and song name. It works exactly the same way as it does on Instagram Stories, which introduced the feature in June.

Facebook is also expanding Lip Sync Live, its TikTok competitor (RIP Musical.ly), to Pages, so creators and artists can “connect with their fans.” It’ll most likely be useful for artists in promoting their singles, as Jess Glynne recently did. Lip Sync Live is also adding onscreen lyrics, creating a more karaoke-like experience.

Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”

Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger. Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 

Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”