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Carri Bugbee

Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views

finance.yahoo.com/...e-selling-point-140807285.html

snapchat brands advertising ads social media media buying

shared by Carri Bugbee on 15 Feb 17 - No Cached
  • Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
  • the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
  • Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
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  • Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.
  • The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."
  • Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV
Carri Bugbee

Facebook Video Visitors Down 8%, Yahoo's Up 8% | ClickZ - 0 views

www.clickz.com/...cebook-decline-visitors-videos

facebook video yahoo google youtube AOL

shared by Carri Bugbee on 27 Apr 12 - No Cached
  • Overall, the average viewer watched 21.7 hours of online video content in March 2012, according to comScore. On Google sites, people watched an average of 7.1 hours and on Hulu, 4.6 hours - the highest among the top 10 video content properties.
  • A comparison of comScore data for March 2011 versus March 2012 also showed that Yahoo's online video rankings had an 8 percent increase in unique viewers and a 72 percent increase in average minutes per viewer.
Aivil Vin

World Top 10 Most Popular Search Engines LIST 2011 - 0 views

feedproxy.google.com/...op-10-best-popular-search.html

top 10 search engines list Google engine best worlds popular Internet submit your site to Yahoo bing ask

shared by Aivil Vin on 15 Dec 11 - No Cached
  • Aivil Vin on 15 Dec 11
     
    "These search engines offer mother than 40% searches of the Internet. Submit your blog or Website to gain Huge Search Engines Traffic from the best of engines!"
Carri Bugbee

Ad Age Survey: What Advertisers Really Think About Twitter | Digital - Advertising Age - 0 views

adage.com/...245675

advertising ads Twitter social tV socialTV

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • What we found is that Twitter is viewed much like Facebook was in the summer of 2012: While many advertisers use it as a marketing channel, only a minority actually place ads there.
  • Among the respondents, 70% currently use Twitter as a marketing channel and 80% say they plan to use Twitter in the next 12 months. But only 46% say they've ever bought an ad on Twitter, whether a promoted tweet, trend, account or an "Amplify" TV deal.
  • In the coming year, 59.2% said they expect their Twitter advertising budget to "modestly increase" or "significantly increase."
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  • – 72.6% -- say their ROI from Twitter desktop and mobile ads are virtually the same, a great sign for Twitter's mobile business. Ad Age readers ranked it the third most-effective ad platform behind Google and Facebook, and ahead of LinkedIn, Yahoo and AOL in that order.
Carri Bugbee

Is Facebook Really Failing Marketers? | Digiday - 0 views

digiday.com/...is-facebook-failing-marketers

facebook marketers advertising forrester ads marketing

shared by Carri Bugbee on 31 Oct 13 - No Cached
  • They’ve abandoned the promise of helping companies genuinely connect with their customers. They’re not even very good at the model they’ve chosen, which is as a Web 1.0 ad seller.
  • Ads aren’t the focus on what marketers want from Facebook in the first place.
  • Facebook has completely gone back on what they originally promised marketers in 2007. It’s what they promote today. They sell this promise of connecting companies with their customers. Eighty-four percent of the time they don’t do that.
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  • Facebook fails to deliver those messages 84 percent of the time.
  • It goes back to what Facebook wants to be. They’re going after the easy buck with display ads targeted with the same criteria as ads anywhere else. If all they want to be is Yahoo or MSN, they’ve made great strides.
  • Don’t be blinded by revenues. Marketers are exceptionally dissatisfied.
  • What they fail to understand is marketer satisfaction is a leading indicator for spending, not the other way around. If Facebook doesn’t address those problems, more marketers will act on that dissatisfaction.
Carri Bugbee

Snapchat Receives Poor Grades From Marketers | Digital - AdAge - 0 views

adage.com/...308270

shared by Carri Bugbee on 20 Apr 17 - No Cached
  • Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.
  • 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features.
  • Marketers cited increased competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rates as reasons why their ROI with Snapchat decreased
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  • Those surveyed said they were most interested in advertising on Instagram (64%), followed by Amazon (43%) and then Spotify (40%). About 37% of marketers said they are interested in advertising in Snapchat, which is about the same (35%) as what they said in 2015, according to RBC.
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