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The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals weak signals
shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
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  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
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Toyota USA Testdrives New Google+ Ads: Could They Be The Most Powerful Social Ads Yet? ... - 0 views

simplymeasured.com/...testdrives-new-google-plus-ads G+ Google+ advertising
shared by Carri Bugbee on 12 Dec 13 - No Cached
  • hen you advertise with +Post, not only do you get an ad placed within the Google+ network; you get your social post placed – as an ad – throughout Google’s entire display network. That means access to ad space on over 2 million sites worldwide.
  • This lets brands think of the entire web as their social stream.” This is pretty powerful, and creates more of a two-way conversation than other networks have been able to do for advertisers. Now a social post – whether it’s a photo, video, or even a Google Hangout – can be used as a display ad, so not only can an advertiser drive clicks to their site, but drive engagement with an interested audience, no matter where that audience spends their time.
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The Ideal Length for All Online Content - 1 views

blog.bufferapp.com/ng-online-according-to-science content blogging length social+media
shared by Carri Bugbee on 15 Apr 14 - No Cached
  • 100 characters is the engagement sweet spot for a tweet. 
  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
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  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.
  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.
  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
  • Chris Evans on 21 Apr 14
     
    Interesting opinion on the blog post length, I always thought it was a little shorter but the 'seven minute' mark tends to make sense...good article!
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Scheduling and Consistency: The Keys to Social Media Optimization - SocialTimes - 0 views

socialtimes.com/ial-media-optimization_b198957
shared by Carri Bugbee on 20 Jun 14 - No Cached
  • “[Marketers'] prioritization of images and hashtags over targeting specific audiences is completely backwards, and may reflect a more troubling lack of understanding about basic social media strategy,” she says. “How do you know which images are going to resonate with your audience if you don’t know who your audience is?”
  • Strauss identified that a sizable number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.”
  • If social content is to help your business, it’s important to post frequently and consistently. Thirty percent of managers post less than once a day, or they don’t have a schedule at all, leaving them outpaced by more productive users.
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Posting to Facebook: Truth About Third Party Applications | DigitalNext: A Blog on Emer... - 0 views

adage.com/...229694 facebook posting technology 3rd-party applications API
shared by Carri Bugbee on 14 Sep 11 - No Cached
  • http://econsultancy.com/us/blog/7885-edgerank-the-most-important-algorithm-you-ve-never-heard-of
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5 Must-Know Metrics for Effective Facebook Wall Posts - SocialTimes.com - 1 views

socialtimes.com/ive-facebook-wall-posts_b58490 social+media socialmedia facebook analytics marketing page metrics
shared by Carri Bugbee on 24 Apr 11 - No Cached
  • Carri Bugbee on 24 Apr 11
     
    Good insight about what makes for an effective wall posting on pages.
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You're 1 Tweet Away From a Social Media Crisis - 0 views

www.xelleration.com/...Post.aspx social media crisis social management xelleration facebook twitter Target breach
shared by Xelleration . on 06 Jan 14 - No Cached
  • Xelleration . on 06 Jan 14
     
    How will you react when your social media posts face public backlash?
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Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878 impressions Twitter Facebook stats
shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
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  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
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LinkedIn to relaunch Groups in the flagship app as it looks to reverse 'ghost town' ima... - 0 views

techcrunch.com/...linkedin-groups-relaunch linkedin groups
shared by Carri Bugbee on 15 Aug 18 - No Cached
  • The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.
  • Almost exactly a year ago, Facebook announced that it too was killing off its Groups app so that it could integrate the feature closer with the core app experience. In both the case of LinkedIn and Facebook, the idea is somewhat the same: while we have our wider networks of friends and Pages that we follow on both platforms, sometimes there is value in communities that are focused around more specific interests, and ultimately, that might turn out to be the lever that brings more people in and out of using the main service.
  • conversations taking place in Groups will now appear in-stream on the LinkedIn feed, rather than in a separate tab. When group members are replying to posts, there will now be threaded replies, which will let people respond directly to comments within the thread.
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  • It also looks like LinkedIn will also be pushing a lot more Group activity into your notifications tab, while alongside this, it’s sunsetting the e-mail blast. That might not be such a bad thing: while it did help admins get information out (especially when Groups updates were essentially hidden from the average LinkedIn user), Pattnaik admitted that the email feature “can be abused” by those simply looking to promote themselves.
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How to Manage a Social Media Crisis Without Losing Your Mind - 0 views

coschedule.com/...social-media-crisis-management social+media social media crisis communications crisis management
shared by Carri Bugbee on 10 Mar 19 - No Cached
  • snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.
  • Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.
  • Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.
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  • Terms You Should Monitor What should you track with these tools? Consider the following: Mentions of your brand name. Mentions of your CEO or important executives. Competitive brand mentions. Relevant industry terms. Key influencers.
  • Keep an eye on your brand mentions. Check in periodically and use email alerts to stay on top of discussions as they happen. Use your crisis scale to assess problems. Then, respond accordingly.
  • To determine how many negative messages constitutes a crisis, Hootsuite recommends setting crisis thresholds.
  • Using your crisis scale, establish who is responsible for managing the response at each level. It might look something like this:
  • Your employees likely all have their own social media accounts. When disaster strikes, they may not know what they can (and can’t) say about the issue publically. So, it’s important to make sure they don’t go rogue or leak information you don’t want to be released. This could make a bad situation worse. Get in front of this with a documented response plan.
  • Craft Emergency Response Messaging Templates When a mistake happens, you may not have time to issue a detailed response right away. However, you’ll need to say something to acknowledge you’re aware of the issue before things get out of hand.
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Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views

www.socialmediatoday.com/...549806 influencers influencer marketing influencer outreach public relations
shared by Carri Bugbee on 10 Mar 19 - No Cached
  • Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
  • "Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
  • The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
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  • Instagram also outlined its coming Creator Profiles, which code hacker Jane Manchun Wong previewed recently (below), while it also shared some usage stats, including that 69% of users say they come to Instagram to interact with celebrities, and over 80% of accounts proactively follow a business on the platform.
  • Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean-up its platform and improve the integrity of its metrics
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Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html Twitter social media
shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
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Goodbye, Messenger Day - Facebook simplifies Stories with design makeover - 0 views

www.digitaltrends.com/...stories-makeover-messenger-day facebook stories messenger
shared by Carri Bugbee on 17 Jan 18 - No Cached
  • Along with merging the Messenger version and Facebook version of the sharing style originally created by Snapchat, Facebook will also now allow Groups to post inside Stories, and will also gradually bring the tool to Facebook Lite.
  • Messenger will still have a place to share Stories, but those posts will also be part of Facebook Stories and vice versa, instead of requiring users to post content separately to each. That means Messenger users will also notice that the feature is no longer called Day, but will share the name of Facebook Stories.
  • Stories that are viewed in one app will be marked as already viewed in the other app. The change, Facebook says, is designed to simplify Stories.
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Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views

blog.bufferapp.com/instagram-algorithm instagram algorithm organic marketing social+media
shared by Carri Bugbee on 18 Nov 17 - No Cached
  • post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.
  • An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
  • This implies that content from your “best friends” likely ranks higher on your feed.
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  • People whose content you like (possibly including stories and live videos) People you direct message People you search for People you know in real life
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Free India Classifieds, Free Classified Ads India, Post Free Ads India. - 0 views

www.diigo.com/...m890 Free India Classifieds Free Classified Ads India Post Free Ads India.
shared by Aivil Vin on 06 Nov 12 - No Cached
  • Aivil Vin on 06 Nov 12
     
    Best list of free classifieds sites all over the Internet. seeing is believing- http://topbestlisted.blogspot.com/2011/08/list-of-top-100-best-free-classifieds.html
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