The strength of 'weak signals' | McKinsey & Company - 0 views
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Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
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potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
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Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
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Toyota USA Testdrives New Google+ Ads: Could They Be The Most Powerful Social Ads Yet? ... - 0 views
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hen you advertise with +Post, not only do you get an ad placed within the Google+ network; you get your social post placed – as an ad – throughout Google’s entire display network. That means access to ad space on over 2 million sites worldwide.
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This lets brands think of the entire web as their social stream.” This is pretty powerful, and creates more of a two-way conversation than other networks have been able to do for advertisers. Now a social post – whether it’s a photo, video, or even a Google Hangout – can be used as a display ad, so not only can an advertiser drive clicks to their site, but drive engagement with an interested audience, no matter where that audience spends their time.
The Ideal Length for All Online Content - 1 views
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100 characters is the engagement sweet spot for a tweet.
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But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
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The ideal length of a headline is 6 words
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Google +Post Ads Available to Advertisers with 1,000 Followers - 0 views
Scheduling and Consistency: The Keys to Social Media Optimization - SocialTimes - 0 views
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“[Marketers'] prioritization of images and hashtags over targeting specific audiences is completely backwards, and may reflect a more troubling lack of understanding about basic social media strategy,” she says. “How do you know which images are going to resonate with your audience if you don’t know who your audience is?”
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Strauss identified that a sizable number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.”
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If social content is to help your business, it’s important to post frequently and consistently. Thirty percent of managers post less than once a day, or they don’t have a schedule at all, leaving them outpaced by more productive users.
Posting to Facebook: Truth About Third Party Applications | DigitalNext: A Blog on Emer... - 0 views
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http://econsultancy.com/us/blog/7885-edgerank-the-most-important-algorithm-you-ve-never-heard-of
Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views
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Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
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That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
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Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
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LinkedIn to relaunch Groups in the flagship app as it looks to reverse 'ghost town' ima... - 0 views
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The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.
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Almost exactly a year ago, Facebook announced that it too was killing off its Groups app so that it could integrate the feature closer with the core app experience. In both the case of LinkedIn and Facebook, the idea is somewhat the same: while we have our wider networks of friends and Pages that we follow on both platforms, sometimes there is value in communities that are focused around more specific interests, and ultimately, that might turn out to be the lever that brings more people in and out of using the main service.
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conversations taking place in Groups will now appear in-stream on the LinkedIn feed, rather than in a separate tab. When group members are replying to posts, there will now be threaded replies, which will let people respond directly to comments within the thread.
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How to Manage a Social Media Crisis Without Losing Your Mind - 0 views
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snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.
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Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.
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Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.
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Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views
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Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
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"Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
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The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
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Automation and the use of multiple accounts - 0 views
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Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Goodbye, Messenger Day - Facebook simplifies Stories with design makeover - 0 views
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Along with merging the Messenger version and Facebook version of the sharing style originally created by Snapchat, Facebook will also now allow Groups to post inside Stories, and will also gradually bring the tool to Facebook Lite.
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Messenger will still have a place to share Stories, but those posts will also be part of Facebook Stories and vice versa, instead of requiring users to post content separately to each. That means Messenger users will also notice that the feature is no longer called Day, but will share the name of Facebook Stories.
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Stories that are viewed in one app will be marked as already viewed in the other app. The change, Facebook says, is designed to simplify Stories.
Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach - 0 views
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post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.
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An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.
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This implies that content from your “best friends” likely ranks higher on your feed.
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Free India Classifieds, Free Classified Ads India, Post Free Ads India. - 0 views
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Best list of free classifieds sites all over the Internet. seeing is believing- http://topbestlisted.blogspot.com/2011/08/list-of-top-100-best-free-classifieds.html
Optimizing Facebook Engagement - The Effect Of Post Length | Social Media Today - 2 views
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