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Carri Bugbee

Posting to Facebook: Truth About Third Party Applications | DigitalNext: A Blog on Emer... - 0 views

adage.com/...229694

facebook posting technology 3rd-party applications API

shared by Carri Bugbee on 14 Sep 11 - No Cached
  • http://econsultancy.com/us/blog/7885-edgerank-the-most-important-algorithm-you-ve-never-heard-of
Carri Bugbee

8 Practical applications for influence marketing - 0 views

www.businessesgrow.com/...ations-for-influence-marketing

shared by Carri Bugbee on 30 Mar 16 - No Cached
  • When I work with start-ups, I almost always consider some influencer component. The reason is simple. When you don’t have a relevant audience, you can borrow one.
  • Working with influencers can create a powerful feedback loop as you develop new products and features
  • Do these influencers have powerful social media platforms? You bet they do. Will a link from them to your website enhance your SEO, and ultimately your site authority? You bet it does.
Carri Bugbee

The (Lack Of) Clarity In Facebook's New 20 Percent Text Rule - 1 views

socialfresh.com/facebook-20-percent-text-rule

shared by Carri Bugbee on 02 Mar 13 - No Cached
  • The rule does NOT apply to standard images you upload to your page, but only images you promote in the newsfeed Thumbnail images for videos or links that you promote in the newsfeed as ads are subject to the 20% rule As of this week, announced in a tiny update on Facebook’s Developer Blog, the rule applies to application icons (which includes timeline tab images too) ***UPDATE***: Facebook reps have indicated that the text rule does NOT apply to the thumbnail icons, but they still recommend using images with little to no text.
  • Product shots (i.e. real life photos of a product) do not count against the rule. This means name tags, stop signs, text on the actual product, etc. – that’s all good to go and does not count towards your 20% text allotment “Tune-in” images for TV shows or movies have leeway as the title of the show/feature, the tune-in info, and the names of the actors and actresses involved do NOT count towards the 20%
Carri Bugbee

Few Consumers Trust Social Media Marketing, Internet Ads - 1 views

www.marketingcharts.com/...a-marketing-internet-ads-28061

consumers trust digital media

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
  • Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
  • Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
  • Carri Bugbee on 28 Mar 13
     
    Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
Carri Bugbee

The Ultimate Facebook Marketing Cheat Sheet - 2 views

blog.hubspot.com/...ook-Marketing-Cheat-Sheet.aspx

facebook cheat sheet guide hubspot social media edgerank

shared by Carri Bugbee on 03 May 12 - No Cached
  • With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once, automatically share users' engagement with the app on Facebook.
  • Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here.
Carri Bugbee

Put Cloud CRM to Work | PCWorld Business Center - 0 views

www.pcworld.com/...put_cloud_crm_to_work.html

crm cloud social social+media social CRM salesforce batchbook

shared by Carri Bugbee on 01 Jan 12 - No Cached
  • "Four out of five U.S. adults are involved in a social network," Band adds. The result: Businesses are increasingly trying to follow their customers' social networking updates. It's a logical extension of CRM, which is designed to help businesses broaden their understanding of customers' interests, needs, and concerns. Many business relationships today begin on the Internet, as customers increasingly find businesses from Google searches, Facebook fan pages, and Website visits, adds Brent Leary, a CRM and small-business technology analyst. So it makes perfect sense to track and build those relationships using cloud CRM services, especially if they offer social network monitoring.
  • • Highrise is a cloud CRM system that many small businesses like. Along with its CRM features, the system provides various third-party customer service applications, such as MailChimp, an e-mail marketing campaign service. Highrise offers a free plan for two users with up to 250 contacts. Beyond that ceiling, monthly plans start at $24 for up to six users.
  • Carri Bugbee on 01 Jan 12
     
    Put Cloud CRM to Work
Carri Bugbee

MediaPost Publications Execs Still Fretting About Social Media 10/07/2013 - 0 views

www.mediapost.com/...etting-about-social-media.html

social+media social media executives risks

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • 71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”
  • listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.
  • Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.
  • ...2 more annotations...
  • just 21% said their companies have an incident management plan in place for fraud or privacy breaches, only 33% have a general social media policy (that’s up from 23% two years ago), and only 59% have performed a social media risk assessment. 44% of execs surveyed said their company doesn’t have a policy for securing mobile devices. On the positive side, 72% of executives said their companies hadn’t experienced social media fraud… yet.
  • 66% said they see their organizations using social media more over the next year, and 68% said social media will be critical for corporate efforts in the future. The top applications are brand awareness (38%), recruiting (27%), and customer identification (14%). Just 1% said they thought social media was a waste of time.
Carri Bugbee

Facebook Profile Migrations: A Cautionary Tale - 0 views

mashable.com/...book-profile-migration-warning

facebook migrations profile page

shared by Carri Bugbee on 01 Apr 11 - No Cached
    • Carri Bugbee
      Carri Bugbee on 01 Apr 11
       
      Good information for musicians w/ thousands of followers! It's probably not worth the effort to do the migration, it has more pitfalls than upsides.
  • local
  • ok page while still bringing their friends (ie, fans) along with the
  • ...3 more annotations...
  • might want to think twice, or even thrice, before making the leap. The new tool is intended to help brands, local business, organizations or public figures create a new Fa
  • Facebook told me that this is a tool meant for businesses, not individuals. The company doesn’t encourage users to convert their profiles to Pages because content doesn’t move over, only connections.
  • Here is what converting a page actually means, in terms of user content:Only your profile photo transfers, no other profile photos or intricate profile information carries over.Any uploaded photos, wall posts, comments and likes disappear.Facebook messages disappear.Any applications linked to a Facebook account lose that connection.The username you have on your profile may or may not transfer over. In my case, it didn’t, and now http://www.facebook.com/christina.warren serves up a big fat, not found page, rather than my profile. The kicker? The name has been “used” so I can’t claim it again.The resulting account is known as a Business Account and can only be used to create and manage pages, not to engage in personal contact. This means that even if you do create a brand new Facebook profile (more on that later), you have to consistently switch between the two accounts for different tasks.
Carri Bugbee

Applying Agile Methodology To Marketing Can Pay Dividends: Survey - 0 views

www.forbes.com/...eting-can-pay-dividends-survey

agile marketing A4M agile

shared by Carri Bugbee on 21 Jan 15 - No Cached
  • In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”
  • 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
  • The CMOs we spoke with needed a solution that would help them orient marketing activities around the constant change in the marketplace—a solution that allows them to be more dynamic and flexible in their operations, more productive, and more collaborative and integrated in their work product.
  • ...3 more annotations...
  • Where confusion or inconsistency sets in is around Agile, the methodology, and the use of it in marketing. Agile helps reinforce a culture of agility by providing structure that drives marketers to be iterative, flexible, customer-centered, and focused on priorities of high-value. Many CMOs are unfamiliar with the Agile Methodology used in software development and its application to marketing. We are seeing adoption grow, but it’s still a new concept in marketing.
  • As CMOs become more and more responsible for growth, they have an unprecedented need for speed and flexibility.
  • Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.
Carri Bugbee

Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads - AllFacebook - 0 views

allfacebook.com/nces-multi-product-ads_b132834

facebook custom audiences ads advertisements ad units advertising

shared by Carri Bugbee on 07 Jul 14 - No Cached
  • Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description, and click target.
  • Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming interface. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
  • A new feature in Ads Manager and Power Editor allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.
Carri Bugbee

How Teens Really Use Apps | Testmunk Blog - 0 views

blog.testmunk.com/how-teens-really-use-apps

teens apps mobile

shared by Carri Bugbee on 02 Apr 15 - No Cached
  • the majority of teens now consider Facebook the alternate choice. 
  • This speaks to a shift in thinking amongst teens, in that privacy has become a concern. Users still want to be connected, but want to choose their connections more carefully, and compartmentalize their relationships. They want to share their lives, but to target where, what, and sometimes how long something is shown.
  • 78% of our respondents counted among those who accessed their favorite social media application at least three times a day. Regardless of which app selected (and make no mistake, Facebook is included), users log on several times daily
  • ...1 more annotation...
  • Twitter, Snapchat and Instagram see the highest number of logins per day, with 51.9% of Snapchat users reporting 9 or more logins per day. Twitter and Instagram saw similar devotion, with 43% and 45% of users reporting 9 or more logins a day.
Carri Bugbee

Your Complete Guide to Facebook Canvas Ads - 0 views

www.northlakedigital.com/e-guide-to-facebook-canvas-ads

canvas ads Facebook digital marketing

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • When Should You Use Facebook Canvas Ads? There are lots of applications for Canvas ads. Whether you want to implement a conversion campaign, grow brand awareness, or generate more clicks to your site, these are a great idea. If you want to elicit a direct response, consider using a format that displays your products with a CTA button. If brand awareness is your goal, focus your efforts on creating engaging visuals and copy to attract as many views as possible. In this case, also consider paying based on CPM (impressions) rather than CPC (clicks). This will help you optimize your views.
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