Group items tagged

Beegit is an app built to help streamline just that kind of team collaboration.This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.

Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.

More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.

Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.

Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.

This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.

"It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."

"It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.

Google+ also enables marketers and writers to link content to their Google+ profile via its Authorship feature. Once the content is linked, the profile picture will appear next to the link in search results, which in turn, can help gather more page clicks and a higher search ranking.

“You don’t use Google+ in order to get in front of your prospects or your customers,” Herinckx said. “[Customers] are still using Facebook, Twitter and LinkedIn because Google+ is so small. From an SEO standpoint, and from a paid search standpoint as well, Google will pull in information from Google+ into the search results, which helps your search result stand out.”

Where confusion or inconsistency sets in is around Agile, the methodology, and the use of it in marketing. Agile helps reinforce a culture of agility by providing structure that drives marketers to be iterative, flexible, customer-centered, and focused on priorities of high-value. Many CMOs are unfamiliar with the Agile Methodology used in software development and its application to marketing. We are seeing adoption grow, but it’s still a new concept in marketing.

As CMOs become more and more responsible for growth, they have an unprecedented need for speed and flexibility.

Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.

The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.

It also looks like LinkedIn will also be pushing a lot more Group activity into your notifications tab, while alongside this, it’s sunsetting the e-mail blast. That might not be such a bad thing: while it did help admins get information out (especially when Groups updates were essentially hidden from the average LinkedIn user), Pattnaik admitted that the email feature “can be abused” by those simply looking to promote themselves.