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Carri Bugbee

TV Advertising Changed Radically This Year | Adweek - 0 views

www.adweek.com/...anged-dramatically-2014-161969

TV television social TV advertising commercials

shared by Carri Bugbee on 23 Jan 15 - No Cached
  • Nielsen competitor ComScore is trying hard to create a product that will loosen Nielsen's grip on TV ratings, but that's a nearly impossible task. The question is less whether Nielsen's TV ratings will go away than whether traditional linear cable agreements will eventually go away and Nielsen's ratings system will become obsolete
  • There's just too much that's too similar on TV, and the wars of attrition with cable operators mean all packages just aren't going to contain all channels anymore. They can't afford to.
  • Third parties like Acxiom and Experian have an incredible amount of information, and the CEO of Acxiom told us consumers should have to pay to prevent their financial data from circulating among anybody who wants to buy it, basically like getting an upgrade on an airline.
  • ...4 more annotations...
  • If you're an advertiser, there's a lot to think about here, especially the integrations that companies like Netflix are quietly selling to defray the cost of producing jaw-droppingly expensive fare like House of Cards. With reality on the rocks and scripted shows in a constant battle for the best teleplay, it's worth hitching your wagon to the right star.
  • I said a while back that linear cable would never sell premium inventory programmatically; I'm sticking with that. What's changed is linear cable likely will be unrecognizable in 10 years—even HBO is decoupling its highly prized service from a traditional cable sub
  • TV subscriptions are getting sold differently as consumers express their displeasure with the ever-pricier cable subscription model. That means more and more inventory is delivered in apps and through browsers. And that means programmatic sales, for sure.
  • consensus seems to be that it leaves advertisers scrambling to move money from linear cable to digital. That gets characterized without fail as a vote of no confidence in network programming, but it's really not; it's a vote of no confidence in the cable industry.
docmacpro

Privacy groups ask Facebook to back off privacy changes | PCWorld - 0 views

www.pcworld.com/...-back-off-privacy-changes.html

Facebook privacy users vote instagram

shared by docmacpro on 28 Nov 12 - No Cached
  • docmacpro on 28 Nov 12
     
    Overview of proposed Facebook privacy policy and governance practices. (Nov 2012)
Carri Bugbee

This app quickly mutes 100 crowdsourced topics from your Twitter timeline | TechCrunch - 0 views

techcrunch.com/...mute-twitter

Twitter twitter tools Mute Facebook

shared by Carri Bugbee on 18 Sep 17 - No Cached
  • Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.
  • Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.
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