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There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:

1. Make the most out of the data you have

2. Use Webmaster Tools.

For SEO work, use proxies.

5. Use PPC data to estimate keyword performance.

Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.

The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."

Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV

“The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.

In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.

One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.

Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.

Gini Dietrich is the CEO at Arment Dietrich and author of Social Fresh Top 10 Corporate Blog in 2011, Spin Sucks. She shared some of their personal research. “We did A LOT of testing to see what made most sense for our readers. Our official publish time is 8am Central Time [9am EST].”

Sharaholic on top days and times for getting your content seen and shared online. Sharaholic is the leading global social share widget, installed on over 200,000 websites.

– 72.6% -- say their ROI from Twitter desktop and mobile ads are virtually the same, a great sign for Twitter's mobile business. Ad Age readers ranked it the third most-effective ad platform behind Google and Facebook, and ahead of LinkedIn, Yahoo and AOL in that order.

Facebook has been quite open about the fact that it is targeting Google’s DoubleClick display ad business with this move

Lets call this relationship “author alignment”.  When you get it right, you will occasionally get unicorns.

we provided our creators with the opportunity to earn royalties of $0.10 to $0.50 for unique visitors they moved to our branded sites over a three month window, with a cap on total performance.

Given incentives, the average influencer moved an average of ~500 additional monthly visitors to their content.

It became clear that one secret of the unicorns, the most effective and consistent influencers, was creating a kind of promotional permanence.

“being huge on Twitter” doesn’t truly equate to influence. The ephemeral nature of social media, and the incentives of the social media platform owners, means that even the biggest social media audience doesn’t  translate into an audience for the content an influencer creates. Promotional permanence is what drives outsized results, which means alignment is critical.

intangible incentives such as Autonomy, Reputation, and Mastery are fundamental to creating content that rises above the merely “good enough” for influencers

we have found that “unpaid influencer” costs often outpace the costs of the compensated approach due to missed deadlines, recruiting challenges, concessions to author autonomy, and mismatched expectations about the value exchange..

once tangible incentives are involved,  intangible incentives tend to be quickly forgotten.  Once a price is established, many marketers ignore intangibles completely, assuming the relationship more closely resembles the paid freelancer.

we have found that combining tangible and intangible incentives leads to a result that delivers substantial incremental value (an audience worth $200-$400 per article) over 90% of the time.

Research also indicates that men with stay-at-home wives tend to hold negative views of working women.

Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.

We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”

Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.

As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  

“Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”

If you only reach out to people when you need them, what’s the benefit for them? I’ve long believed that the journalist/PR relationship needs to be a two-way street.

I’ve often been in situations where a journalist needs something that I either don’t have or can’t provide. For the sake of the relationship, when that happens, I will go out of my way to help them out, even if it means me pointing them in the direction of the competition.

#8 – Your own news isn’t what always gets results

Finding and creating opportunities between the launches and the announcements. If you succeed there, you’re doing something right. A good example of this is when you’re able to interject your story into the current news cycle. This works particularly well when you’re positioned as an expert.

Let’s be honest – a lot of media coverage is ego-driven. There’s no shame in wanting exposure for reasons beyond brand awareness and the bottom line, just make sure you balance it with messaging that transcends ego.

Behind every effective PR strategy there are many, many questions, but the most important question asked is “Why are we doing this?”. If the answer doesn’t address a specific business need, then it is worth reconsiderin

1. Self-Interest These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email.

2. Curiosity If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason. They pique the interest of subscribers without giving away too much information, leading to higher opens. 

3. Offer Do you like free stuff? Do you like to buy things? So does your email list.

4. Urgency/Scarcity This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. 

5. Humanity Don’t forget to remind your list about the person or people behind your products.

Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.

Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.

Create multiple versions of your campaign that are identical in every way but the subject line, and we'll send them to randomly selected parts of your list. We'll automatically send the campaign with the best open rate to the remainder of your list, and you'll learn a little about what kind of subject line appeals to your subscribers. Create an A/B Testing Campaign

Snapchat is optional, not compulsory, on media plans

Snapchat is pushing buyers to place more ads inside its show, as evidenced by a charm offensive launched this year to create short-form original shows it can sell around the Discover part of the app.

If a recession brings shopping to a halt, marketers are unlikely to return to the type of broad branding campaign that’s come to define the influencer world. Seits believes that brands will demand more evidence that their marketing dollars are being put to good use, and that influencers give them sales, not just exposure. “Brands are going to be a lot more cautious about how they approach their marketing spend and their collaborations with influencers,” she says. “Now, we're seeing more of an emphasis on performance.”