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Carri Bugbee

5 Requirements of Agile Digital Marketing - 0 views

www.cmswire.com/...e-digital-marketing-028008.php

shared by Carri Bugbee on 20 Feb 15 - No Cached
  • Carri Bugbee on 20 Feb 15
     
    Robert Mattson
Carri Bugbee

How to Plan Your Content Marketing Strategy - 0 views

blog.taboola.com/content-marketing-strategy

content marketing marketing email marketing

shared by Carri Bugbee on 01 Oct 18 - No Cached
  • Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
  • Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
  • A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
  • ...2 more annotations...
  • Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.
  • Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.
Carri Bugbee

Facebook's 'Like' button puts websites into EU privacy firing line - 0 views

www.digitalcommerce360.com/...es-into-eu-privacy-firing-line

facebook button websites GDPR Europe privacy

shared by Carri Bugbee on 31 Jul 19 - No Cached
  • The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.
  • “The level of awareness of this risk is still very low.”
  • Carri Bugbee on 31 Jul 19
     
    The owner of a website can be held jointly responsible for "the collection and transmission to Facebook of the personal data of visitors to its website," the Luxembourg-based court said in a ruling on Monday.
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