Snap risks alienating advertisers - 0 views
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advertiser interest in Snapchat is flat to dwindling, as many opt to move toward Instagram
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Issues with Snap include continued issues over measurement, difficulty in finding content, influencers moving to other platforms and lack of outreach to agencies and brands from Snap
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Some brands "think Snapchat is dying, and they want their brand associated with a platform that is growing,"
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