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Carri Bugbee

Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012

technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget

shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
  • ...3 more annotations...
  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
Carri Bugbee

Four Strategies To Keep Your Clients From Firing You | Business 2 Community - 0 views

www.business2community.com/...lients-from-firing-you-0241623

strategies sales agencies

shared by Carri Bugbee on 06 Aug 12 - No Cached
  • Talk Time is a sales concept backed by research that values conversation with clients and prospects. Regardless how good a sales or account person is at “selling,” every minute they’re talking to a client or prospect is worth $25 per minute in future revenue. Whether you’re a bartender selling a drink or a Boeing VP selling a 737, the time you spend developing a relationship is valued at $25 a minute towards future revenue.
  • Agency owners should take note that obsession with the billable hour without creating connection is akin to stepping over dollars to pick up pennies.
  • Carri Bugbee on 06 Aug 12
     
    Talk Time is a sales concept backed by research that values conversation with clients and prospects.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
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  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

Target tests Pinterest-driven site to pin down mcommerce sales - Web site development -... - 0 views

www.mobilecommercedaily.com/e-success-on-curated-microsite

target Pinterest

shared by Carri Bugbee on 16 Dec 13 - No Cached
  • Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.
  • The products are set up vertically to mimic the same experience of a mobile news feed on a social media site. Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.
Carri Bugbee

Is Deep Linking The New Digital Marketing Battleground? - 0 views

marketingland.com/-marketing-battleground-133755

deep links deep linking apps iOS 9 apple

shared by Carri Bugbee on 14 Jul 15 - No Cached
  • Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.
  • , iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”
  • developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content
  • ...2 more annotations...
  • Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.
  • This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.
  • Carri Bugbee on 14 Jul 15
     
    could help tackle some of the cross-device attribution issues
Carri Bugbee

Forrester: 'Facebook is Failing Marketers' | LinkedIn - 0 views

www.linkedin.com/...-facebook-is-failing-marketers

shared by Carri Bugbee on 01 Nov 13 - No Cached
  • I am surprised it has taken this long for Forrester to attack the performance of Facebook. It is something we have seen developing for years. The challenge is the space has evolved making it less and less relevant for brands in the eyes of the Consumer. The shift to mobile has made Facebook pages virtually obsolete. People very infrequently drift outside of their newsfeed on mobile devices.
  • One recent study of sweepstakes found that only 11.8% of participants shared the Facebook app with others. In the past that number was well over 50%. You add to that the way Facebook shares content (known as the Facebook algorithm or Edgerank) only 5-15% of their friends would even have the potential to see it in their newsfeed
Carri Bugbee

Facebook To Reward Links Shared In "Link Format" Over Those In Photo Captions - 0 views

marketingland.com/facebook-reward-links-97390

facebook links sharing

shared by Carri Bugbee on 28 Aug 14 - No Cached
  • Social giant says people click more on shared links when they're displayed using its own native link format
  • If you are doing things correctly and Facebook is maddeningly failing to pull up the picture or information as you think it should, meet your new best friend, the Facebook Open Graph debugger.
  • The Facebook Open Graph Debugger does this. Enter your URL, and Facebook will recrawl your page, meaning that your link format display will get refreshed based on whatever changes you’ve made. Just use the “Fetch new scrape information” option.
Carri Bugbee

Two new resources to help every PR pro thrive - Prezly - 0 views

www.prezly.com/...urces-help-every-pr-pro-thrive

PR public relations tools

shared by Carri Bugbee on 04 Mar 15 - No Cached
  • Introducing: #PRstack and PRgeeks.co The first is a free front end for #PRStack, Stephen Waddington’s crowdsourced directory of third party PR tools. And to accompany it, we have created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.
  • PRgeeks.co is the other piece of the puzzle. Over time, we will be developing this site into an encyclopaedia of PR tips, tricks and hacks in a format accessible to anyone.
Carri Bugbee

8 Practical applications for influence marketing - 0 views

www.businessesgrow.com/...ations-for-influence-marketing

shared by Carri Bugbee on 30 Mar 16 - No Cached
  • When I work with start-ups, I almost always consider some influencer component. The reason is simple. When you don’t have a relevant audience, you can borrow one.
  • Working with influencers can create a powerful feedback loop as you develop new products and features
  • Do these influencers have powerful social media platforms? You bet they do. Will a link from them to your website enhance your SEO, and ultimately your site authority? You bet it does.
Carri Bugbee

Social media in 2018: Time to grow up or get out - Marketing Land - 0 views

marketingland.com/edia-2018-time-grow-get-236162

shared by Carri Bugbee on 30 Sep 18 - No Cached
  • Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
  • There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
  • There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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  • The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.
Carri Bugbee

A Peek Inside Twitter's Prospective Platform Health "Cures" - 0 views

socialmediaweek.org/...spective-platform-health-cures

Twitter socialmedia

shared by Carri Bugbee on 27 Mar 19 - No Cached
  • Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”
  • Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.
  • recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Facebook is secretly building LOL, a cringey teen meme hub | TechCrunch - 0 views

techcrunch.com/...facebook-lol

memes Facebook teens social media consumption

shared by Carri Bugbee on 18 Jan 19 - No Cached
  • After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips.
  • LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff.
  • Facebook confirmed it is privately testing LOL as a home for funny meme content with a very small number of US users. While those testers experience LOL as a replacement for their Watch tab, Facebook says there’s no plans to roll out LOL in Watch and the team is still finalizing whether it will become a separate feature in one of Facebook’s main app or a standalone app. Facebook declined to give a formal statement but told us the details we had were accurate.With teens increasingly turning to ephemeral Stories for sharing and content consumption, Facebook is desperate to lure them back to its easily-monetizable feeds.
Carri Bugbee

Anthony Noto executive profile: Twitter COO's push into video - Business Insider - 0 views

www.businessinsider.com/company-into-live-video-2017-6

shared by Carri Bugbee on 08 Aug 17 - No Cached
  • Anthony Noto, COO of Twitter, and former Goldman Sachs banker, is leading the company
  • He's betting the company on a risky strategy: to turn the social network, famous for celebrity feuds, trolls and Donald Trump, into a destination for live video — from sports to financial news to political debates.
  • Noto, a Silicon Valley outsider known for his hard-charging style, has struggled to convince investors or Valley insiders that his plan can really fix the company.
  • ...10 more annotations...
  • "Anthony has such a strong belief in his own intelligence that it's hard for him to learn. He believed himself smarter and better at everyone’s job,” this person said.
  • Last year, Noto became known inside the company as the man with a growth plan: to go all-in on video.
  • It cost Twitter a reported $10 million for those rights, a mere $1 million per game, instead of the tens of millions of dollars per game that traditional media outlets pay.
  • Last spring Twitter announced more than 12 partners who will launch original shows on topics of business, sports and entertainment — the types of things that people already like to Tweet about. And Noto wants Twitter to have enough content to fill 24 hours of live programming, he told BuzzFeed in April.
  • So far, Bloomberg has signed on to give that a try, and will launch 24x7 streaming in the fall. Plus Twitter plans to launch Stadium in the fall, too, a 24-hour sports network.
  • Twitter has been stuck at roughly 300 million monthly active users (MAUs) for years.
  • "Users matter," RBC Capital Market's Mark Mahaney told Business Insider, who rates the stock an "underperform" and dropped his price target for the stock to $14. While he believes Twitter will slowly add more users, "I think the best growth days for Twitter are behind them," he predicts.
  • "It's like your relative who you love that keeps making a bunch of bad decisions over and over again, that's Twitter," one top exec who left a couple of months ago said.
  • It faces heavy competition from better-funded companies like Facebook, Google, Netflix and Amazon. Noto will likely also need to pay to develop content, which could become a big new expense, compared to crowdsourced tweets, some analysts point out.
  • "People are using Twitter for all sorts of different purposes, but they are not going there to watch video," warns eMarketer's Debra Williamson.
Carri Bugbee

Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views

adage.com/...313257

advertising agencies consultants PR public relations digital advertising:

shared by Carri Bugbee on 11 May 18 - No Cached
  • Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
  • Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
  • Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
  • ...3 more annotations...
  • U.S. revenue growth slowed in 2017 in every major agency discipline. Revenue for ad agencies barely budged (up 0.3 percent), and revenue for media agencies (excluding digital work) fell 1.6 percent, reflecting a weaker market for traditional agency services.
  • Publicis, whose holdings include Sapient Consulting, vowed to spend money on "hiring, training, development and re-skilling" as it focuses on "marketing and digital business transformation." (Number of mentions in a nine-page press release that Publicis issued about its pitch to investors: "transformation," 21; "digital," 13; "marketing," nine; "media," two; "advertising," zero.)
  • Consultancies, which already do much work in low-cost markets, are ratcheting up staffing in both the U.S. and abroad. Employment for major consultancies tracked in the Agency Report jumped 33.9 percent in the U.S. and 31.1 percent worldwide.
Carri Bugbee

Facebook knew for years ad reach estimates were based on 'wrong data' but blocked fixes... - 0 views

techcrunch.com/...amp

ads Facebook ads facebook advertising facebook digital ads

shared by Carri Bugbee on 25 Feb 21 - No Cached
  • The class action suit, meanwhile, alleges that rather than accepting internal proposals to fix the accuracy problems of “potential reach”, Facebook instead “developed talking points to deflect from the truth”. The tech giant did announce some changes to the ad tool in March 2019 — when it said an advertiser’s campaign’s estimated potential reach “is now based on how many people have been shown an ad on a Facebook Product in the past 30 days who match your desired audience and placement criteria” (versus the estimates being previously based on “people who were active users in the past 30 days”). But the litigants argue that the changes to the tool which displays an estimate to advertisers as they are beginning to create a campaign — and therefore when they’re deciding/considering whether/how much money to spend with Facebook — do not fully fix the issue of the metric not corresponding to the potential audience of people who could see the ad on Facebook.
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