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Carri Bugbee

Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views

  • mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
  • mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
  • Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
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  • Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter.
  • Facebook is the place to share about politics and parenting, Twitter tends to be all about business and sports, and Pinterest leans heavily toward shopping.
  • Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter
Carri Bugbee

Teens, Social Media & Technology Overview 2015 | Pew Research Center - 0 views

  • 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
  • African-American and Hispanic youth report more frequent internet use than white teens. Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.
  • 71% of teens use more than one social network site
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  • Middle and upper income teens lean toward Instagram and Snapchat
  • Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do.
Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
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  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
Carri Bugbee

Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views

  • Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
  • 71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
  • Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
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  • This may create ambiguity in how a brand should respond, given that there are two competing conversations happening here.
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