What do you see in the market supporting your idea that ad tech and mar tech won’t converge?
MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.
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The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger - 0 views
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Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.
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The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.
Marketers Search For Alternatives To Google Keyword Analytics - 0 views
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Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
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“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
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The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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Social Analyst Playbook: Future-proof your social insights | Brandwatch - 0 views
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In our three-part series we spoke to leading consumer insights professionals innovating in the social analytics space to get their thoughts on this changing landscape: Ben Donkor takes us through the foundation of the social analyst Bex Carson explains the importance of a solid methodology Dr. Jillian Ney rounds it off by describing social analysis in action and answering business questions
Social Media CRM & dashboards are NOT ready for Prime Time | Social Media Today - 1 views
INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now - Busine... - 1 views
3 Experts Discuss How To Measure Social Media - Salesforce.com UK - 0 views
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Just because you can measure something, it doesn't mean that it's going to be useful.
2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views
For Brands, Sometimes Social Lurking Is Best: New NetBase Survey Reveals Consumers Don'... - 0 views
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51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.
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32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.
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43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).
P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views
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said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
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Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
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we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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