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Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - 0 views

readwrite.com/...-posts-are-driving-away-brands

mark cuban facebook brands reach MySpace Twitter marketing

shared by Carri Bugbee on 13 Nov 12 - No Cached
  • Carri Bugbee on 13 Nov 12
     
    They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."
Carri Bugbee

100 Must-Know Social Media Tidbits for 2013 | DailyTekk - 1 views

dailytekk.com/...-social-media-tidbits-for-2013

shared by Carri Bugbee on 22 Nov 12 - No Cached
  • Carri Bugbee on 22 Nov 12
     
    hese bite-size tidbits will get you informed without taking up much of your time (but there is plenty to dig into if you want to get deeper).
Carri Bugbee

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees... - 0 views

techcrunch.com/...eir-entire-archive-by-year-end

Twitter hashtags download tweets stats

shared by Carri Bugbee on 27 Nov 12 - No Cached
  • When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
  • Note that Twitter reported a half a billion tweets per day in October, up from 140 million per day in early 2011. It’s also a different way to measure its data than Twitter had in earlier years, when it would often tout the number of tweets, but really mean “items,” in terms of shares and re-shares which have to be shown on other peoples’ timelines.
  • witter is ramping up on big data visualization.
  • ...1 more annotation...
  • Twitter CEO Dick Costolo has once again promised that Twitter users will, indeed, be able to download a full archive of their tweets in just a matter of weeks.
  • Carri Bugbee on 27 Nov 12
     
    When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
docmacpro

Facebook Cover Photos Are Disappearing - 0 views

mashable.com/...facebook-cover-photo-crackdown

Facebook timeline cover photo

shared by docmacpro on 01 Dec 12 - No Cached
  • docmacpro on 01 Dec 12
     
    Facebook removing profile/Page cover photos that violate its cover photo policy. Are you compliant?
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