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Carri Bugbee

Which Content Categories Are Being Shared on Which Social Networks? - 0 views

  • Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
  • Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
  • 43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
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  • Baby Boomers (50-69) more likely than the average adult to use a tablet on a weekly basis
  • haring via smartphones grew by 24% quarter-over-quarter among those aged 55 and older, while tablet (+43%) and smartphone (+22%) sharing by 36-55-year-olds each grew
  • While 56% of sharing on Facebook was mobile, that figure rose to 71% on Twitter and 77% on Pinterest;
  • While 64% of all shares occurred on Facebook, its share of shares (excuse the pun) declined by about 4% points from Q1, with Pinterest (+1.3% points to 9%) and Twitter (+0.8% points to 9%) both gaining.
Carri Bugbee

Facebook May Pit Mobile Ad Platform Against Twitter | PYMNTS.com - 0 views

  • MoPub offers a comprehensive platform that monetizes ad space on mobile platforms and social media, while providing real-time bidding for prime advertising slots and times. In 2013, the company was purchased by Twitter for $350 millio
  • Despite the silence from Facebook on the matter, the company has made moves in the past that would indicate at least a desire to further its reach in the mobile advertising market. Last year, Facebook released Audience Network, which is meant to build out its infrastructure and enable advertisers to run Facebook ads on third-party mobile phones. Another such program is Atlas, which tracks users anonymously and provides feedback to advertisers. Facebook has also taken out a patent on a program that would enable advertisers to target only the most “influential” people on social media. Theoretically, these programs would be stitched together as part of any MoPub-like system.
Carri Bugbee

Lawmakers Probe Facebook Over 'Closed' Medical Groups - 0 views

  • “This consumer complaint raises a number of concerns about Facebook’s privacy policies and practices,” the committee leaders wrote in the letter. “Facebook’s systems lack transparency as to how they are able to gather personal information and synthesize that information into suggestions of relevant medical condition support groups. Labeling these groups as closed or anonymous potentially misled Facebook users into joining these groups and revealing more personal information than they otherwise would have. And Facebook may have failed to properly notify group members that their personal health information may have been accessed by health insurance companies and online bullies, among others.”
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    Facebook misled users who discussed their medical conditions in "closed" groups that they believed to be private and anonymous. But Facebook says users who shared information in these groups should have understood that the social network "is not an anonymous platform."
Carri Bugbee

How do you stop fake news? In Germany, with a law. - The Washington Post - 0 views

  • “We work very hard to remove illegal content from our platform and are determined to work with others to solve this problem,” the company said in a statement. “As experts have pointed out, this legislation would force private companies rather than the courts to become the judges of what is illegal in Germany.”
  • Germany officially unveiled a landmark social-media bill Wednesday that could quickly turn this nation into a test case in the effort to combat the spread of fake news and hate speech in the West.
  • The highly anticipated draft bill is also highly contentious, with critics denouncing it as a curb on free speech. If passed, as now appears likely, the measure would compel large outlets such as Facebook and Twitter to rapidly remove fake news that incites hate, as well as other “criminal” content, or face fines as high as 50 million euros ($53 million). Chancellor Angela Merkel’s cabinet agreed on the draft bill Wednesday, giving it a high chance of approval in the German Parliament before national elections in September. In effect, the move is Germany’s response to a barrage of fake news during last year’s elections in the United States, with officials seeking to prevent a similar onslaught here.
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  • “The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.
  • In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.
  • One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.
  • Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.
Carri Bugbee

Facebook and Instagram now show how many minutes you use them | TechCrunch - 0 views

  • It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-time management dashboards for Facebook and Instagram in the U.S. before rolling them out to everyone in the coming weeks.
  • Unfortunately, you’ll only see info about your usage on the mobile app on that device. It won’t include your minutes spent on desktop, where these features don’t appear, what you do on your tablet or info about your usage across the Facebook family of apps. There are no benchmarks about how long other people your age or in your country spend in the apps. All of these would make nice improvements to the dashboards.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
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  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
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    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

Google Stops Requiring Google+ For Services Like YouTube And Moves Features Out - 0 views

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    all that's left now is a tepid social network around the idea of "shared interests."
Carri Bugbee

Build Your List on Tumblr - 2 views

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    Tumblr is a strange sort of animal - part blog, part social network and all the rage. The social blogging platform also has great potential for building your email list.
Carri Bugbee

Social media in 2018: Time to grow up or get out - Marketing Land - 0 views

  • Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
  • There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
  • There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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  • The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.
Carri Bugbee

NBC Is First TV Network to Buy Facebook Video Ads (EXCLUSIVE) | Variety - 0 views

  • For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.
  • The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.
  • Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.
Carri Bugbee

Anthony Noto executive profile: Twitter COO's push into video - Business Insider - 0 views

  • Anthony Noto, COO of Twitter, and former Goldman Sachs banker, is leading the company
  • He's betting the company on a risky strategy: to turn the social network, famous for celebrity feuds, trolls and Donald Trump, into a destination for live video — from sports to financial news to political debates.
  • Noto, a Silicon Valley outsider known for his hard-charging style, has struggled to convince investors or Valley insiders that his plan can really fix the company.
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  • "Anthony has such a strong belief in his own intelligence that it's hard for him to learn. He believed himself smarter and better at everyone’s job,” this person said.
  • Last year, Noto became known inside the company as the man with a growth plan: to go all-in on video.
  • It cost Twitter a reported $10 million for those rights, a mere $1 million per game, instead of the tens of millions of dollars per game that traditional media outlets pay.
  • Last spring Twitter announced more than 12 partners who will launch original shows on topics of business, sports and entertainment — the types of things that people already like to Tweet about. And Noto wants Twitter to have enough content to fill 24 hours of live programming, he told BuzzFeed in April.
  • So far, Bloomberg has signed on to give that a try, and will launch 24x7 streaming in the fall. Plus Twitter plans to launch Stadium in the fall, too, a 24-hour sports network.
  • Twitter has been stuck at roughly 300 million monthly active users (MAUs) for years.
  • "Users matter," RBC Capital Market's Mark Mahaney told Business Insider, who rates the stock an "underperform" and dropped his price target for the stock to $14. While he believes Twitter will slowly add more users, "I think the best growth days for Twitter are behind them," he predicts.
  • "It's like your relative who you love that keeps making a bunch of bad decisions over and over again, that's Twitter," one top exec who left a couple of months ago said.
  • It faces heavy competition from better-funded companies like Facebook, Google, Netflix and Amazon. Noto will likely also need to pay to develop content, which could become a big new expense, compared to crowdsourced tweets, some analysts point out.
  • "People are using Twitter for all sorts of different purposes, but they are not going there to watch video," warns eMarketer's Debra Williamson.
Carri Bugbee

The crazy truth: Google+ can thrive alongside Facebook | Internet & Media - CNET News - 0 views

  • But the fascination with Google+ as a would-be Facebook killer obscures the larger story about what Google+ offers.
  • Google+ is really two things. One is a destination for connecting with friends and subjects that interest them. When the press writes about Google+, it's usually in this context. But Google+ plays a second role, as a product that improves other products. Google tends to talk about this in abstract terms -- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let's try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.
  • Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each.
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  • Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web.
Carri Bugbee

Why advertisers should shift display budgets to Twitter's video | The Drum - 0 views

  • Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.
  • To propel its own video offering, Twitter is working on features such as demographic targeting and validation, gross rating point and target rating point as well as reporting.
  • We are focused on live premium content in all sports, news and politics as well as entertainment to bring together for our users what they are already talking about, what they already care about," added Bain.  The company will be hoping live streaming help lift its monthly active users. It’s been an ongoing problem for the social network and while it moved up slightly in the quarter, up to 310 million compared to 305 million in the previous one, growth has been fairly stagnant for the last year.
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