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Carri Bugbee

Rivals Chip Away at Google's and Facebook's U.S. Digital Ad Dominance, Data Show - WSJ - 0 views

  • eMarketer predicts the combined U.S. digital ad market share of Alphabet Inc.’s GOOGL -0.23% Google and Facebook will fall for the first time this year, shrinking to 56.8% from 58.5% last year. At the same time, overall digital ad spending in the country is likely to grow nearly 19% to $107 billion in 2018.
  • That would give Google command of 37.2% of the market, down from 38.6%. Facebook’s market share will likely be 19.6%, down from 19.9%,
  • Advertisers’ relationships with Google and Facebook have grown tense in recent years amid controversies over ads appearing next to inappropriate content, measurement discrepancies, and questions over the tech companies’ roles in Russia’s efforts to spread misinformation to influence the 2016 U.S. presidential election.
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  • While it is a relatively small player in the digital ad industry so far, Amazon.com Inc. AMZN +1.92% is among the companies emerging as a potential rival to the duopoly. The retail giant is projected to bring in $2.89 billion in U.S. digital advertising this year, a 64% increase over 2017.
  • Snap Inc., though still a small competitor, is forecast to grow its U.S. digital ad revenue by 82% to more than $1 billion in 2018 while increasing its share to 1%, according to eMarketer.
  • Twitter faces more obstacles. The social-media company’s digital ad revenue in the U.S. is expected to decrease 4.9% to $1.12 billion in 2018.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views

  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Carri Bugbee

Women Dominate Every Social Media Network -- Except One (Infographic) | Entrepreneur.com - 0 views

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    So LinkedIn is less appealing because it's dry work, business and boring? ;-)
Carri Bugbee

Social Media Site Usage 2014 | Pew Research Center's Internet & American Life Project - 0 views

  • For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Carri Bugbee

The evolution of ethics, revisited | USC Annenberg School for Communication and Journalism - 0 views

  • more than 90% of PR executives believe that the distribution of fake news and the purposeful distortion of truth are the biggest ethical threats we face in the future. Defense of malicious behavior and lack of corporate transparency were cited by over 80% of the respondents.
  • Today, earned media – pitching and placing stories through work with journalists and influencers — remains the dominant source (50%) of revenue for PR agencies. It’s predicted to drop to 37% over the next 5 years, with shared (23%), owned (23%) and paid media (17%) picking up the difference.
  • nearly two-thirds (64%) of PR professionals think that in five years the average person won’t be able to distinguish whether the information they consume comes from paid, earned, shared or owned sources.
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  • respondents overall predicted business will become more ethical over the next 5 years. When asked specifically about the PR industry, 9 of 10 predict the profession will be the same or more ethical. This is important because three out of four students tell us that ethics play a very or extremely important role in their choice of PR as a career.
  • Three-fourths of professionals told us their agency or department has a code of ethics. While 92% also think the PR industry needs its own generally accepted code of ethics, only 59% believe that a dedicated organization should play the role of ethics enforcer.
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