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Carri Bugbee

9 of the Best Free Social Media Analytics Tools - 0 views

www.business2community.com/...media-analytics-tools-01165229

social media analytics analytics monitoring social media

shared by Carri Bugbee on 05 Apr 16 - No Cached
  • 4. QuintlyQuintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.
Carri Bugbee

Social Analyst Playbook: Future-proof your social insights | Brandwatch - 0 views

www.brandwatch.com/...view

social analyst insights analytics social media

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • In our three-part series we spoke to leading consumer insights professionals innovating in the social analytics space to get their thoughts on this changing landscape: Ben Donkor takes us through the foundation of the social analyst Bex Carson explains the importance of a solid methodology Dr. Jillian Ney rounds it off by describing social analysis in action and answering business questions
Carri Bugbee

For Brands, Sometimes Social Lurking Is Best: New NetBase Survey Reveals Consumers Don'... - 0 views

www.bulldogreporter.com/...ey-reveals-consumers-dont-want

brands survey conversations monitoring analytics listening

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.
  • 32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.
  • 43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
  • ...1 more annotation...
  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
Carri Bugbee

3 Experts Discuss How To Measure Social Media - Salesforce.com UK - 0 views

www.salesforce.com/...w-social-media-measurement.jsp

monitoring analytics salesforce measurement social media tools

shared by Carri Bugbee on 16 Dec 12 - No Cached
  • Carri Bugbee on 16 Dec 12
     
    Just because you can measure something, it doesn't mean that it's going to be useful.
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