Facebook and Twitter Icons Influence Purchasing Decisions - CRM Magazine - 0 views
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"Our study finds that the mere presence of social media icons on a Web page where we shop appears to cause us to feel as if our purchases are being watched by our social network, and we adjust our buying decisions accordingly," said Claudia Townsend, an assistant professor of marketing at the University of Miami School of Business Administration, in a statement. "Marketers should be aware that the placement of these symbols in their Web design strategy could have a major impact on buying behavior."
Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views
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mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
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mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
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Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation - 0 views
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Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%). That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5).
Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
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humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
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In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far | Business 2 Community - 1 views
Frequency of Blogging Makes a Difference for Customer Acquisition - 1 views
Marketing in a Web 2.0 World: The Backstory of the B2B Magazine Integrated Social Media... - 1 views
An Open Letter To Mark Zuckerberg | Forrester Blogs - 0 views
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while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.
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ompany focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ll help them create such connections. But in reality, you rarely do. Everyone who clicks the like button on a brand’s Facebook page volunteers to receive that brand’s messages — but on average, you only show each brand’s posts to 16% of its fans.
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company isn’t good enough at the pure advertising business onto which you’ve shifted your focus. We estimate your site now delivers tens of billions of display ads every day. But fewer than 15% of those ads leverage your ever-growing cache of social data to target relevant audiences. And your site’s static-image ad units offer marketers less impact per impression than they could achieve with the ad units other sites offer.
Advertisers Spend Much More With Facebook But Twitter Performs Better - CMO Today - WSJ - 1 views
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Twitter ads generate clicks at a significantly higher rate than Facebook. As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending.
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“Business & Consumer Services” saw its Twitter ad spending soar by 361 percent in the fourth quarter over the third quarter, versus Facebook’s still huge 211 percent increase. Over the course of 2013, Twitter ad spending for the ”Business & Consumer Services” ballooned 297 percent, found Resolution.
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Why is Twitter growing despite a much smaller audience? For one, Twitter has rolled out several compelling new offerings that connects its ads directly to TV shows and commercials, Resolution’s report notes.
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How to Use Google+ Collections for Business Social Media Examiner - 0 views
Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views
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One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
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You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
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Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
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About Google Authorship | soulati.com - 1 views
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Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
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it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
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Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
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WPPinner - The Ultimate Pinterest Dashboard | Social Media Mind - 0 views
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