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In 2006, sociologists from the University of Arizona and Duke University sent out another distress signal-a study titled "Social Isolation in America." In comparing the 1985 and 2004 responses to the General Social Survey, used to assess attitudes in the United States, they found that the average American's support system-or the people he or she discussed important matters with-had shrunk by one-third and consisted primarily of family. This time, the Internet and cellphones were allegedly to blame. Keith Hampton, a sociologist at the University of Pennsylvania, is starting to poke holes in this theory that technology has weakened our relationships. Partnered with the Pew Research Center's Internet & American Life Project, he turned his gaze, most recently, to users of social networking sites like Facebook, Twitter and LinkedIn. "There has been a great deal of speculation about the impact of social networking site use on people's social lives, and much of it has centered on the possibility that these sites are hurting users' relationships and pushing them away from participating in the world," Hampton said in a recent press release. He surveyed 2,255 American adults this past fall and published his results in a study last month. "We've found the exact opposite-that people who use sites like Facebook actually have more close relationships and are more likely to be involved in civic and political activities."

According to a TV Guide user study, social networking discussion about television shows drives tune-in, loyalty and live viewing ratings. Due to social network impressions, 17% of respondents polled said they became a fan of a particular show, and 31% claimed they continued to watch a program. Twenty seven percent said that they watch more live programming to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it's over 24 million monthly users.

Data from social networks are making social science more scientific (via @TheEconomist)

Bloomberg's new social media policy encourages reporters to use Twitter - but with stipulations. It might seem like an obvious move for a news organization these days, but some traditional outlets, including Bloomberg, have managed to hold off until now. Dan Fletcher, the new social media director for Bloomberg, told employees about the new policy in an internal memo, which we received from an anonymous source close to the matter. "While the policy is meant to extend broadly across all social networks, we're encouraging reporters and editors to get started with Twitter," he said. "Twitter is easy to use and has become a valuable news source for millions of users. It's the best way to help readers discover the work you're doing and monitoring conversations within your beat."

Forget First Class! Find out who's sitting next you on your next flight. Remember the days when you sat at your airport gate wondering and worrying who might be sitting next to you? Those days are over now for travelers who can't get enough social networking on the ground. Airline travelers no longer have to be nameless and unknown. In fact, with 'social seating' now available on a number of airlines, you can find out all kinds of things about your fellow travelers. Welcome to the new "mile high" media club.

grey matter density of the amygdala, which was previously shown to be linked with real-world social network size, was also correlated with online social network size

Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site tops of the list of preferred tools. Seventy percent of local businesses use Facebook for marketing, according to a new report from Merchant Circle, a network of U.S. local business owners. This represents a 20% increase over the previous year. The report notes that for the first time, Facebook is being used more than Google by local businesses for online marketing.

The typical ambassador ecosystem for a mid to large scale business likely consists of hundreds of employees, customers and partners which can potentially be harnessed for the benefit of the organization. Participation in thought leadership in places Google indexes such as Quora and even Slideshare can influence what shows up on sarch results. Marketing partners should be re-calibrated from focusing primarily on paid media efforts to being active in the overlaps between paid, earned and social media while tapping your companies most active advocates. Your organization has a workforce of employees active on social networks, yet most organizations remain content to have their employees "locked down" vs.being empowered for the benefit of the business.

The mass media, including interactive social-networking tools, make you passive, can sap your initiative, leave you content to watch the spectacle of life from your couch or smartphone. Enlarge This Image Apparently even during a revolution. That is the provocative thesis of a new paper by Navid Hassanpour, a political science graduate student at Yale, titled "Media Disruption Exacerbates Revolutionary Unrest." Using complex calculations and vectors representing decision-making by potential protesters, Mr. Hassanpour, who already has a Ph.D. in electrical engineering from Stanford, studied the recent uprising in Egypt. His question was, how smart was the decision by the government of President Hosni Mubarak to completely shut down the Internet and cellphone service on Jan. 28, in the middle of the crucial protests in Tahrir Square?

A new report on young people's use of social networking and cyber safety reveals that young people may be more aware and better able to manage online risks than their parents commonly think.

As social media manager for the University of Wisconsin-Madison (@UWMadison), I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I've channeled my inner mayor on Foursquare, a location-based social network.

"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

How Social Business Leaders Lead: Interacting with their Network

"Survey results revealed engineers' chief concern to be fear of exposing critical company intellectual property (IP), with 58.5 percent of respondents citing security as their primary hesitation. Loss of productivity was a worry for 40.1 percent of respondents, while 29.3 percent said company policy precluded them from frequenting social networking sites on the job."

The media may portray text messaging and social networks as powerful new weapons for freedom fighters, but these new communication tools may not be as uniformly beneficial or as robust as suggested, according to Penn State researchers.

The king of Web corporations has been Google with its dominance of search. Recently, Facebook has become the second-most popular website. How do the purposes of each of these successful sites differ, and where do they compete?