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According to a TV Guide user study, social networking discussion about television shows drives tune-in, loyalty and live viewing ratings. Due to social network impressions, 17% of respondents polled said they became a fan of a particular show, and 31% claimed they continued to watch a program. Twenty seven percent said that they watch more live programming to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it's over 24 million monthly users.

Alec Baldwin received a surprise apology from American Airlines over his ejection from one of its flights -- delivered by none other than Alec Baldwin. Dropping in on "Saturday Night Live"'s "Weekend Update," the most frequent "SNL" host in the show's history played the role of Capt. Steve Rogers, supposedly the pilot of the flight delayed by Baldwin playing "Words With Friends," or being a general nuisance, depending on who's account you believe.