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Louise Barfield

94% of businesses say personalisation is critical to their success - 0 views

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    The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation 'is critical to current and future success.' Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.
Louise Barfield

How to manage social media channels in a disaster - 0 views

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    Crisis management shared amidst the sad news from Boston, US
Louise Barfield

New Analytics dashboard for paid, earned and owned video media - 0 views

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    interesting that this is being promoted as a 'view of the world' for brands who need 'live' analytics
Louise Barfield

PWC's Next Gen Survey - 0 views

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    Millennials and all that
Louise Barfield

Are traditional intranets killing off business? - 0 views

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    How Social Intranets Cultivate High Performers - and how to avoid the disconnect associated with static intranet systems
Louise Barfield

Companies that seize the opportunity to use social engagement - or not - 0 views

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    Two useful examples of GE and Cisco add a level of insight into this discussions piece on social engagement
Louise Barfield

Which social media personality type are you? - 0 views

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    10 social media 'types' explored in a light-hearted study of how people slip into habits and behaviours that are shaped by how they interact, share and use content
Louise Barfield

Slides from CorpComms social media event 2013 - 0 views

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    From Emily Gibbs, FT Comms Mgr ....Yesterday I was lucky enough to be invited to speak at the CorpComms Social Media in Action conference. Thank you Helen for the invite and other speakers for being so interesting, insightful and relevant. My presentation - which you can find below - covered what we're doing at the FT to bring staff up to date with digital and social media.
Matthew Smith

Obermutten - 0 views

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    A village in Switzerland bridges the gap between digital and the real world
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