SAS Knowledge & Insight

"Despite intentions to rapidly accelerate social initiatives, many companies are still figuring out whether real returns can be gained on social investments. Two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. "

The more social circles or Facebook friends a person has, the more likely social media can become a source of stress, Scottish researchers say. The more groups of people in someone's Facebook friends, researchers at the University of Edinburgh Business School reported, the greater the potential to cause offense, particularly if employers or parents are included. Stress rises when users present a version of themselves on Facebook that is unacceptable to some of their online "friends," the researchers said. Some 55 percent of parents follow their children on Facebook, they said, while more than half of employers have admitted to not hiring someone based on the applicant's Facebook page. "Facebook used to be like a great party for all your friends where you can dance, drink and flirt," Edinburgh researcher Ben Marder said. "But now with your Mum, Dad and boss there, the party becomes an anxious event full of potential social landmines." The researchers surveyed more than 300 people on Facebook, mostly students, with an average age of 21."

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Statistics on how internal communication pros use social media [INFOGRAPHIC] Over the last few years, the amount of resources available to internal communication pros has increased dramatically. And not just in quantity, but quality as well. One of my favorite ones is Rachel Miller's Diary of an Internal Communicator .

Character profiling game from Reckitt Benckiser

"Meet Identified.com. It's a new network that has emerged to connect younger professionals with one another and also the businesses that hope to hire them. "

Showing appreciation is a potentially effective way for employers to increase engagement - More than 50% of HR managers say showing appreciation for workers cuts turnover, and 49% believe it increases profit, according to a study of 815 managers released last week by the Society for Human Resource Management.

Posted in Effective Recruiting We all understand the value of consumer, client and corporate branding. But what about the employer brand? What image does your organisation present as an employer? Whether or not your company is actively promoting your employer brand, you have one.

Mindflash integrates seamlessly with Yammer, the premier enterprise social network to help you publicize your courses and encourage deeper trainee engagement.

Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.