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Fran Cavanagh

Microsoft Leverages Crowdfunding for Back-To-School Promotion - 0 views

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    "To get things rolling, Microsoft contributed 10 percent of the cost as the first donation, leaving the rest up to family and friends, who donate via a personalized campaign page." 
Leslie Rogers

How Engaged Are Your Employees? | The Penske File - 0 views

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    "Understand and connect with the Company Mission, Vision and Values Have clearly defined roles and responsibilities within the organization and therefore, know what is expected of them A continuation of the statement above….Receive communication (and are part of the input process) about their individual and group goals and objectives Value the relationship they have with their Manager Experience greater productivity Believe that their work is significant and understand the impact their roles play to the bottom line Promote the company brand and in essence become sales people for the organization. Have the proper tools and support needed to perform their job Significantly influence others (at all levels in the organization)in a positive way Have opportunities for continuous development and/or career advancement"
Sara Mohall

Marketers must pay regard to social media campaign criteria | News | Marketing Week - 0 views

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    The DMA has launched a new service for its members, outlining the various requirements for running promotions on social media platforms.
Louise Barfield

The Employer Brand And Social Recruiting - 0 views

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    Posted in Effective Recruiting We all understand the value of consumer, client and corporate branding. But what about the employer brand? What image does your organisation present as an employer? Whether or not your company is actively promoting your employer brand, you have one.
Louise Barfield

New Analytics dashboard for paid, earned and owned video media - 0 views

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    interesting that this is being promoted as a 'view of the world' for brands who need 'live' analytics
Louise Barfield

London students plot new social network launch | The Wall Blog - 0 views

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    Three London based students have got together to try and build a social network that seamlessly links brands with customers. Social scientist Edward Heywood, computer engineer Peregrine Park, and business management student Sharan Soni have put their skills together to create Urban Cloud - "a social network that unites people on a platform designed to promote collaboration".
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