Article that discusses how social media sites like Facebook and Twitter may not be effective for certain businesses that are more successful with traditional marketing tools.

Some great tips on perfecting your personal online presence, or social media strategy.

PR Daily shared a list of 25 quotes regarding the power of social networking. I think this list is pretty fitting after our MPC Evening with Industry event, and with all of us looking for or landing internships. I particularly liked this one: "Network continually - 85 percent of all jobs are filled through contacts & personal references." 

Interesting article on potential free broadband internet implementation in New Zealand. Kim Dotcom is proposing free broadband to all New Zealanders through an attempt to connect New Zealand to the United States via a $400 million Pacific Fibre cable.  Brings up notions of access to technology - and would be interesting to explore what this kind of access would mean for Canada - allowing all Canadians to access free broadband internet. 

Interesting article on the increasing trend of live-blogging in mainstream news coverage - specifically refers to two Toronto-based start up companies: ScribbleLive and CoveritLive.  The Globe and Mail for instance used ScribbleLive to cover Hurricane Sandy. 

Thompson Reuters Foundation recently named Canada the best country to be a woman, with factors considered including access to healthcare and policies that advocate for gender equality.

VenueSeen is a new company that allows companies to use Instagram for advertising campaigns. The tool aggregates photos that have been labeled with  specific hashtag and brings [the Instagram user] to the company's campaign page.  Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company may have put in place. Price for a campaign can range from under $1000/month to tens of thousands depending on the scope and reach of the project.

This resource offers national programs targeted to communication professionals including conferences and speaking tours. It offers an accreditation program (Accredited Business Communicator or ABC) The IABC offers student membership (http://www.iabc.com/join/). There is also a very useful Student Connection Blog available with relevant updates and links - http://students.iabc.com/sc/.