A light read, but a really great insight into wireless networks in Canada. Funny how the market is "functioning well," yet there are still so many accessibility issues related to internet access which need to be adressed, especially with regards to rural communities. The issue of access was touched on in Dijk's readings.
Interview with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners as part of "The Brand New Series" operated by Think with Google. Interesting comments on struggle of meaningful corporate communication with digital media from a industry insider. The Think with Google is certainly worth poking around on for a few minutes
Interesting article about how Apple is now on a course similar to other techno companies -- "tweaking" their products and using timely release dates to maximize profits. But will they be able to innovate?
This article is written by Jason Cassidy from this year's graduating MPC class. He touches on how social media platforms are becoming more visually focused. Also, there is an increasing "mobile-first strategy" mentality - that websites and applications are being developed on mobile platforms before a compatible desktop version is available.
"Images get consumers thinking, stimulate conversations and motivate actions and purchasing decisions."
I'm starting to explore topics for my MRP (though a decision is very far off) and one topic I'm thinking about exploring is the role of organizational storytelling or folklore in the org.'s communications. Although from a branding perpective, this is an interesting read on the topic.