New Google Social Reports: 3 Missteps to Avoid - 0 views
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Guy Powell on 08 May 12This is an interesting read on Google Analytics new Social Reports
Group items tagged
What the New Twitter Brand Pages Mean to Marketers | Social Media Today - 0 views
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Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
Asian firms in "digital denial": News from Warc.com - 1 views
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Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
Social media trails in China: News from Warc.com - 1 views
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Social Media in China - Didn't think it was struggling this much. As we write our supplement for China it will be interesting to see what is really working there.
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What I found most remarkable in the article is that search was not #1 - does a portal include search?
Marketers fail to prove worth: News from Warc.com - 0 views
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"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."
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Will marketers and business agree to invest in measurement to help correct this stat?
Social media "fatigue" emerges: News from Warc.com - 0 views
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This is the same for me. I slowed my use on Foursquare. Otherwise though my use is about the same. How about you?
Social Media Marketing Mavens Group News | LinkedIn - 0 views
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Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views
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Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...
Auto brands top Chinese digital charts: News from Warc.com - 0 views
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Interest stats on social media in China
Facebook "likes" prove worth: News from Warc.com - 0 views
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Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.
US mobile adspend to surge: News from Warc.com - 0 views
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This seems to be the trend for Mobile. Looking forward to #MRMW11. Hope to see you there.
Google+ not ready for brands: News from Warc.com - 0 views
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Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.
iPad boosts Apple profits: News from Warc.com - 0 views
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Just amazing. This will have a profound effect on marketing and especially social media
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views
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Great article on the way global CPGs are approaching a new paradigm in marketing
Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views
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"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
ROI of Social Media Group News | LinkedIn - 0 views
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Looks like an interesting tweetup. Worth participating.