Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
Social Media in China - Didn't think it was struggling this much. As we write our supplement for China it will be interesting to see what is really working there.
"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."
Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web.
Hear, hear...
Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "