"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."
79% of ppl ignore online ads, FB ads carry a .05% CTR
visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?