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Mike Henderson

Buzznet Inc. Launches Buzznet 2.0 Community Platform with Optimized Video, Tagging and ... - 0 views

  • it is launching Buzznet 2.0
  • Buzznet 2.0 was built from the ground up
  • The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.
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  • Buzznet Inc. licenses its technology and services and creates branded social media experiences for major brands.
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    An article about buzznet 2.0. They had me @ 2.0...
Mike Henderson

Web 2.0 integration & chain reactions… - Creativity Base - 0 views

  • I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)
  • This is a pretty neat development, and can be handy both socially and professionally.
  • In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.
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    A good social media post that shares a real life story and experience about using online tools to spread content.
Mike Henderson

East Bay Express | News | Yelp and the Business of Extortion 2.0 - 0 views

  • "That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."
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    Check out this article about how Yelp is possible bullying businesses and coercing advertisers.
Mike Henderson

MarketingSherpa: How to Create and Distribute a Social Media Release - 0 views

  • A social media release is a Web 2.0 format for the traditional press release (see creative samples)
  • “The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”
  • “a way to Webify the content of the release,”
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  • Therefore, SMRs often stir up controversy.
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    Pretty good article about social media PR.
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    Here is an example of a template. I have started using this template http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf
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