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anonymous

Starbucks Coffee Company - 1 views

www.starbucks.com

shared by anonymous on 01 Dec 10 - Cached
lindsay jmaiff

WWF Canada - About WWF - 0 views

wwf.ca/about_us

wwf canada

shared by lindsay jmaiff on 05 Mar 12 - No Cached
  • Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. We connect the power of a highly respected and effective global network to on-the-ground efforts across Canada
    • lindsay jmaiff
      lindsay jmaiff on 05 Mar 12
       
      Ethos gives credibility to the statement using terms such as "actice support of 150 000 canadians" and descripters such as "highly respected", and "effective" play to the reader giving them confidence in the organization
  • lindsay jmaiff on 05 Mar 12
     
    About world wildlife fund Canada
mazurharrison

WWF - Local to Global Environmental Conservation - 0 views

wwf.ca

shared by mazurharrison on 04 Dec 10 - Cached
    • mazurharrison
      mazurharrison on 04 Dec 10
       
      This image appeals to our Pathos
    • mazurharrison
      mazurharrison on 04 Dec 10
       
      This title page has little info, though is easily navigatable. more posts on Nov.26 WWF news on Canada's freshwater work.
    • mazurharrison
      mazurharrison on 04 Dec 10
       
      and conservation Tab
  • mazurharrison on 04 Dec 10
     
    World Wildlife Federation Canada
mazurharrison

WWF - Canadian leadership, global impact - 0 views

wwf.ca/conservation

shared by mazurharrison on 04 Dec 10 - No Cached
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

www.greenpeace.org/...Learn-about

shared by J.Randolph Radney on 04 Dec 10 - No Cached
  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Links to other important information are very easy to find.
J.Randolph Radney

EBSCOhost: Footprints in the Digital Age - 0 views

web.ebscohost.com.ezproxy.tru.ca/...detail

digital footprints web2.0 technology

shared by J.Randolph Radney on 14 May 10 - No Cached
  • A recent National School Boards Association survey (2007) announced that upward of 80 percent of young people who are online are networking and that 70 percent of them are regularly discussing education-related topics.
  • these shifts demand that we move our concept of learning from a "supply-push" model of "building up an inventory of knowledge in the students' heads" (p. 30) to a "demand-pull" approach that requires students to own their learning processes and pursue learning, based on their needs of the moment, in social and possibly global communities of practice.
  • Last December, in an effort to honor the memory of her grandfather who had died the year before, Laura decided to do one good deed each day in the run-up to Christmas. She decided, with her mother's approval, to share her work with the world.Laura's blog, "Twenty-Five Days to Make a Difference" (http://twentyfivedays.wordpress.com), quickly caught the eye of some other philanthropic bloggers.
  • ...5 more annotations...
  • Laura is not just publishing, and others are not just reading. Now when she wants ideas for charities to work for as her project enters its 11th month, Laura says, "I ask my readers" (Richardson, 2008).
  • In addition, under her mother's guidance and care, Laura is learning online network literacies firsthand. As Stanford researcher Danah Boyd (2007) points out, we are discovering the potentials and pitfalls of this new public space. What we say today in our blogs and videos will persist long into the future and not simply end up in the paper recycling bin when we clean out our desks at the end of the year. What we say is copyable; others can take it, use it, or change it with ease, making our ability to edit content and comprehend the ethical use of the content we read even more crucial. The things we create are searchable to an extent never before imagined and will be viewed by all sorts of audiences, both intended and unintended.
  • These new realities demand that we prepare students to be educated, sophisticated owners of online spaces. Although Laura is able to connect, does she understand, as researcher Stephen Downes (2005) suggests, that her network must be diverse, that she must actively seek dissenting voices who might push her thinking in ways that the "echo chamber" of kindred thinkers might not? Is she doing the work of finding new voices to include in the conversation? Is she able to make astute decisions about the people with whom she interacts, keeping herself safe from those who might mean her harm? Is she learning balance in her use of technology, or is she falling into the common pattern of spending hours at the keyboard, losing herself in the network? This 10-year-old probably still needs to learn many of these things, and she needs the guidance of teachers and adults who know them in their own practice.
  • More than ever before, students have the potential to own their own learning — and we have to help them seize that potential. We must help them learn how to identify their passions; build connections to others who share those passions; and communicate, collaborate, and work collectively with these networks.
  • Will Richardson is the author of Blogs, Wikis, Podcasts, and Other Powerful Tools for Classrooms (Corwin Press, 2006) and cofounder of Powerful Learning Practice (http://plpnetwork.com). He blogs at http://weblogg-ed.com and can be reached at weblogged@gmail.com.
  • J.Randolph Radney on 14 May 10
     
    This item is about safeguarding your identity and your privacy as you use Web 2.0 tools. Review it carefully.
J.Randolph Radney

Skillful writing of an awful research paper - Analytical Chemistry (ACS Publications) - 3 views

pubs.acs.org/...ac2000169

science learning global research education social blog biology writing google

shared by J.Randolph Radney on 08 Feb 11 - No Cached
  • My advice is solely based on principles of presenting the objectives, experiments, results, and conclusion in a fashion that as such no one will finish reading them or, if they do, readers will have little chance of understanding or remembering them.
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      Thesis of the article.
  • practice and a lack of mental concentration
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      it is important to see the irony in this phrasing.
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      The colour choice represents solid foundation and conservative values.
  • ...4 more annotations...
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      The logo and tag represent serious marketing.
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      The site seems to be written in frames, which is not the best format for today's Web standards.
  • Royce Murray University of North Carolina - Chapel Hill, ChemistryAnal. Chem., 2011, 83 (3), p 633DOI: 10.1021/ac2000169Publication Date (Web): January 12, 2011Copyright © 2011 American Chemical Society
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      Prominence of the bibliography of the article provides useful information that is readily retrievable.
  • Rule 1.
    • J.Randolph Radney
      J.Randolph Radney on 17 Feb 11
       
      It might have been better to have used some sort of highlighting device to make the rules stand out better. Also, punctuating what are not sentences is not really standard form.
trehbein

Peace River Coal | About Us - 0 views

peacerivercoal.com/aboutus.html

shared by trehbein on 07 Mar 11 - No Cached
  • PRC  conducts
    • trehbein
      trehbein on 07 Mar 11
       
      Too many spaces between these words; takes away from credibility.
  • The Peace River coalfield, which extends for 400 km through the northeast part of British Columbia, was first discovered in 1793. Due to lack of infrastructure, mining in the early days was limited to small operations serving local needs. The expansion of steel production in the mid-1960's, led by the Japanese steel mills, stimulated exploration for metallurgical (coking) coal on a global scale. Within ten years the majority of the land within the Peace River coalfield with coal mining potential had been acquired and explored by various mining and oil companies.
    • trehbein
      trehbein on 07 Mar 11
       
      Flashback: This paragraph talks about an earlier time in the company's history in order to give the reader a better understanding of how the company started out, and how it has progressed.
  • Tumbler Ridge has a population of approximately 3,300 people and sits on the edge of a vast, little-explored wilderness. Isolated, yet still accessible, the pristine mountain ridges and valleys around the town abound with rich natural resources and wildlife.
    • trehbein
      trehbein on 07 Mar 11
       
      Imagery: The use of descriptive language to add appeal to the prospect of living in the area near the mine.
  • ...1 more annotation...
  • Tumbler Ridge was established in the early 1980s to service the Quintette and Bullmoose Mines, which were anticipated to provide 100 million tons of metallurgical coal to Japan in its first 15 years
    • trehbein
      trehbein on 07 Mar 11
       
      Narration: The recounting of an event to give more insight into the company's origins.
trehbein

Peace River Coal | Sustainability - 1 views

peacerivercoal.com/sustainabledevelopment.html

shared by trehbein on 07 Mar 11 - No Cached
  • ways  to
    • trehbein
      trehbein on 07 Mar 11
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
      trehbein on 07 Mar 11
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
      trehbein on 07 Mar 11
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
      trehbein on 07 Mar 11
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
      trehbein on 07 Mar 11
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
trehbein

Peace River Coal | Peace River Coal Home Page - 0 views

www.peacerivercoal.com

coal peace river mining bc

shared by trehbein on 07 Mar 11 - No Cached
  • Peace River Coal Inc., a producer of high-quality metallurgical coal for export, from Canada is jointly owned by Anglo American plc, Hillsborough Resources Ltd., and NEMI Northern Energy and Mining Inc. Anglo American holds a 74% interest in Peace River Coal. Peace River Coal owns substantial coal properties in the Peace River region of northeast British Columbia.
    • trehbein
      trehbein on 07 Mar 11
       
      This paragraph seems a bit jumbled. Because it's the first text people read, it may be more beneficial to state something more general and audience-friendly. What is written here seems a bit technical to jump into right off the start. Or, instead of having it all in one paragraph, it could be split into bullet points for easier reading.
  •  local and other partners
    • trehbein
      trehbein on 07 Mar 11
       
      'Local and others' seems very vague. Something like 'With the help of our local and global partners,' may be more straightforward. It almost seems like using 'others' could be misinterpreted for the reader to think that the company is hiding something about their partners.
  • Click here to view our photo gallery.
    • trehbein
      trehbein on 07 Mar 11
       
      Good lead-in to the photo gallery; straightforward and simple.
  • ...1 more annotation...
  • Privacy Policy | Terms & Conditions
    • trehbein
      trehbein on 07 Mar 11
       
      Good use of the bottom of the page to give links to other parts of the site. Helps make the page look 'complete'.
  • trehbein on 07 Mar 11
     
    My Rhetorical Analysis Markup (Peace River Coal website)
  • trehbein on 07 Mar 11
     
    Tammy's Rhetorical Analysis Markup (Peace River Coal website)
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
Jovan Gill

complimentary yoga classes | the gift of yoga from lululemon athletica - 0 views

www.lululemon.com/giftofyoga

shared by Jovan Gill on 16 Jul 11 - No Cached
  • Can change the world.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      Claiming that something can change the world is a very powerful statement. It immediately gets people thinking of how yoga can change the world as well as catching their interest in yoga. Many people do countless things in order to invoke change, whether that is on a global level or a personal level. By claiming that yoga can help change something it gets people to wonder how their lives could change just because of taking up yoga.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture we see a yoga class being held in a lululemon store. The background contains colourful clothing, where the main focus of the picture is people participating in a yoga class. By showing that just becuase lululemon is famous for their yoga equipment they instill a healthy lifestyle which includes yoga in all their employees. People are more inclined to buy lululemon products because they feel that the company not only has fantastic product but are behind their products one hundred percent plus the lifestyle that includes those products.
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