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Contents contributed and discussions participated by Jovan Gill

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Jovan Gill

complimentary yoga classes | the gift of yoga from lululemon athletica - 0 views

www.lululemon.com/giftofyoga

shared by Jovan Gill on 16 Jul 11 - No Cached
  • Can change the world.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      Claiming that something can change the world is a very powerful statement. It immediately gets people thinking of how yoga can change the world as well as catching their interest in yoga. Many people do countless things in order to invoke change, whether that is on a global level or a personal level. By claiming that yoga can help change something it gets people to wonder how their lives could change just because of taking up yoga.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture we see a yoga class being held in a lululemon store. The background contains colourful clothing, where the main focus of the picture is people participating in a yoga class. By showing that just becuase lululemon is famous for their yoga equipment they instill a healthy lifestyle which includes yoga in all their employees. People are more inclined to buy lululemon products because they feel that the company not only has fantastic product but are behind their products one hundred percent plus the lifestyle that includes those products.
Jovan Gill

what is yoga? types of yoga, videos & more | lululemon athletica - 2 views

www.lululemon.com/yoga

shared by Jovan Gill on 03 Dec 10 - No Cached
  • Yoga energizes our bodies and calms our minds.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This simple statement is very powerful. By claiming that yoga energizes our bodies and clams our minds will appeal to many people, as everyone wants peace of mind and an energized body.
  • yoga quickguide
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      A quick and easy description of the different types of yoga is a definite attraction. One doesn't have to read the complete pararaphs below to get small description about the various types of yoga. One can also find out what types they are interested in and then read in further detail about those certain types.
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      The video showcases a certain type of yoga, which catches the eye and appeal of those watching. If you watch some of the video you can't help but wonder what it would be like to try antigravity yoga, and how much a hammock could make a diffeerence in your stretching compared to just the sterotypical on the ground yoga.
  • ...9 more annotations...
  • This practice is very athletic and made up of six vigorous series of postures
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      This type of yoga attracts those who are looking for a high intensity workout, and maybe did not expect that yoga could be a very athletic activity.By putting very athletic and vigourous in the same sentence a picture of a tough but appealing activity comes to mind, well appealing for those who want a intense workout.
  • Heads up - humidity is 40% and will knock you over the first time.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      By saying that the humdity will knock you out the first time, the reader knows that this type of yoga is not for those who are looking for a leisurely activity. It attracts those to it by clearly saying "Heads up", which implies an important point that should likely not be missed.
  • By adding heat it is said that classes will help you lose weight, loosen your muscles (by adding increased range of motion) and improve your cardiovascular system.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      By simply adding heat to yoga, so much more is achieved from exercises. Many people do yoga in order to lose weight, and by adding heat that goal can be achieved all the much easier.
  • Don't be surprised if your waving your hands like you just don't care or laughing uncontrollably, this practice is intended to wake up the kundalini energy coiled at the base of your spine while activating chakras (energetic centers in the body), as well as detox the body and mind.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This paragraph gives a different aspect of yoga that most people don't think about. "Laughing uncontrollably" and "waving your hands like you just don't care" imply a fun and energetic workout, which attracts anyone that wants to have a good time. It's a great thing that kundalini yoga awakens the energy coiled up at the base of your spine. So you get energized and receive a detoxification of the body and mind.
  • Remember: your body is your best guide. You don't have to stick to one kind of yoga, just do what your body needs!
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This sentence relieves any tension or stress one may feel when they are thinking about taking up yoga. It tells the reader that if you don't feel right about doing a certain type of yoga, try a different kind. There is no pressure to keep up with the same type of yoga if your body doesn't feel right doing it. This lessens the anxiety most people feel when they are considering taking up a new activity.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture a sense of community is felt. The many legs with black yoga pants on top of the colourful yoga mats with a sunset in the background give a sense of happiness and belonging. Everyone is doing the same pose which shows that anyone can do yoga. Since only legs are shown and no faces or bodies, it implies that it doesn't matter what race, age, sex or athletic ability you are, anyone can participate in yoga and become a part of a community while getting healthier.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture the bright colours of the woman's clothing and the prop that is helping her with her yoga poses immediately grabs the attention of the reader. Her closed eyes imply a relaxed state, which shows that props help enhance a peace of mind and serenity.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      The lush green field with the three people doing a sun salutation makes most people want to be there and do yoga. The bright sunlight in the video, with a luscious green field act as a open invitation to those who want to practice yoga. And in this video they are teaching the perfect exercise for that scenery, the sun salutation.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      The light pink/peachish colour brings the readers attention to this quote. On a page that is full of black text on a white background our eyes are drawn to the saying which sticks out like a sore thumb on the web page. Also the swirly type text pulls in the reader, since the rest of the page has a standard text that is easy to read but not nearly as appealing. This quote changes everytime one opens the page, and it is also a part of the lululemon manifesto. These quotes appear on many pages of the site, and they are the attention grabing text on every page.
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