Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It's not intangible or fluffy, it's not a vibe or the office décor. It's one of the most important drivers that has to be set or adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. Long-term success is dependent on a culture that is nurtured and alive. Culture is the environment in which your strategy and your brand thrives or dies a slow death.
hnauheimer on 11 Aug 11HILLSBORO, Ore. - Intel was never one of those technology companies where employees had beanbag chairs, designer desks and pinball machines. Its offices were known for their endless rows of gray cubicles, low ceilings and fluorescent lighting. For decades it resisted any changes to its office environment. In the last two years, however, Intel has quietly been trying to inject a little more fun into its offices and make them places where employees can be more collaborative. The company has remade one million square feet of office space thus far in a sweeping redesign.
